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Hello Sellers,

We would like to hear from you about what Brand Registry topics or questions you would find most helpful for us to cover in 2025.

Here's a recap of some of the Brand Registry posts we made in 2024:

We are collaborating with our team to deliver useful content in the forums to help you navigate Brand Registry more effectively.

Now, here’s what we’d like to hear from you... in the replies of this thread, please let us know what you would like to see more of or what you would like to learn in 2025 that will help your selling journey with Brand Registry!

Thank you for sharing your input. We look forward to supporting you in the year ahead.

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CATALOGUE ADD A PRODUCT
by Seller_UDBSvZQc0xbXb
Amazon replied

When I go to add a new product and put the title in the search box it just gives me the 1st page of results (i.e displaying 1 of 10 of 60 results), it won't let me scroll down to see the remaining. It didn't used to be like this

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I am working on an FBA Shipment and I am trying to comply with the Amazon Recommended Packing method in order to receive a £43 fulfilment discount. However, whenever I click Confirm and Continue in step 1b, I receive the following error message:

1 Error - This item must be removed.

It does not in any way specify which item must be removed, nor does it give me a clue as to what the error is. If I select Standard Packing Method, this error disappears. This is really frustrating, as I've done the work to separate out the individual pack groups. I went through the same process last week for a shipment to save around £34 only to receive a different error message at step 1b saying:

Error: Something has gone wrong. Try refreshing the page. If that does not work, please delete the workflow and create a new one.

Last time, after refreshing, deleting, and starting over multiple times, I just had to give up and send my shipment via Standard Packing Method and lose out on my discount. Can anyone help me to resolve this problem? I would like to be able to use the Amazon Recommended Packing Method, but I have not yet been able to successfully send a shipment using this workflow.

@Maja_Amazon @Julia_Amazon @Winston_Amazon @Ash_CAM @Sarah_CAM

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Lot codes
by Seller_hDDJlmA7FmfUY
Amazon replied

Hello,

we have been implementing lot code tracking for our Amazon inventory for a period of time.

We are now seeking to enhance our traceability system to ensure we can identify which customers received specific items in the event of a necessary product recall.

This information would enable us to efficiently contact affected customers based on lot code data.

We kindly request your assistance in facilitating this process to improve our quality control and customer service capabilities.

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not being the featured offer/getting the buybox
by Seller_jamPzWweIdXHh
Amazon replied

I am a new FBA seller, and have issues getting the buybox. As far as I know its account health, stock levels, price can influence if you are getting it. However when there is a listing with 8 sellers and all have the same price, all fairly good reviews (95-100%) and well stocked then why only 2-3 sellers are getting the buybox constantly, the rest never or very rarely. These are not necessarily the biggest sellers, so I really do not understand what can you do to get it on those lisitngs? Also had been on a listing where I shared the buybox with another FBA seller then a big seller came on and hogging it ever since, price has tanked as we were desperately trying to get it back...any insights from more experienced folks are greatly appreciated

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design Right Infringement-appeal
by Seller_ULKXHhXLvy1XR

Dear community & moderators

We have been unsuccessfully appealing a design right issue of Compatible Apple Watch Bands and would be grateful of assistance.

After seeing many sellers listing watch bands compatible with Apple Watches, we bought some through a Chinese supplier to list on the market place. Unfortunately our lack of IP Knowledge meant that we didn't research potential infringement of design right. Subsequently Apple Inc raised a complaint which has resulted in a selling suspension. We have accepted the violation and take full responsibility for our naïve mistake due to lack of knowledge of intellectual property and design rights.

We have since researched information on Gov.UK IPO and amazon IP policies Seller University, which has educated us on the infringement. We now understand that the straps were a direct copy with no deviations from the registered Apples Design Right Registration on Gov.UK IPO.

We have completed the tick box questionnaire to accept and take full responsibility in account health and the account health is green and at200

We have submitted multiple appeals and consulted with account health specialists who advised that the appeal is strong. The appeal covers the following categories.

Root cause :lack of IP knowledge and and amazon policy and failing to request licenses or proof of eligibility)

Corrective measure: Removing the listings and destroying the inventory.

Preventative measure: Education of amazon policy, understanding intellectual property policy, ensuring that product suppliers can provide documents of compliance.

Each time the appeal has been rejected and then a different account specialist gives a different reason and more advice. We have covered many variation of the appeal but no success.

We don't understand why and when we ask the specialist the full reasons they say that they do not actually know how the internal team validate the appeal so they can only guide.

We are running out of ideas.... can we please get some help.

Kind regards

K

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Account deactivation for the most tenuous connection
by Seller_d1Foh2awAAnky

Does anyone have a view on how to best communicate this issue with Amazon. I've repeatedly spoken with the account support team and had advice on what to use in an appeal, none of which has worked. Simply, many years ago a few members of the team were added (on different email addresses) to another businesses account to assist with advertising. This was purely due to our owner briefly taking a management role in this company, which he then gave up a year or so later. This has caused an issue previously, which we clarified with Amazon to their satisfaction for the owner himself. This other company has gone bust (well after our owner left their board) and clearly left unpaid bills with Amazon, their account has been deactivated. Because we have another staff member who once assisted, were never actively employed, never had a shared login, but Amazon can make a connection with the person - it's deactivated our account!

As a company there is no association, the staff member whos login is causing the issue is the main "owner" account for our store, but merely had access to this other company - over five years ago. This has been explained in detail on phone and in appeal repeatedly, but Amazon's response is to get the "linked" account in good standing. It's never been our account or company, so we can't settle any bills they may have run up, defaulted on and then gone bust.

Our store is long-running, in good standing and has a long history of good feedback. And clearly, it's against policy to open another store anyway. Any advice?

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Trying to get ungated in La Roche Posay
by Seller_lhRJO9GcStNoV
Amazon replied

I am trying to get ungated in La Roche Posay and I keep getting the following message:

''Thank you for your application to sell La Roche-Posay products. We have reviewed the documentation that you provided and determined that you are not eligible to sell La Roche-Posay products. We evaluated the information that you provided, but it did not pass our review. We took this action to ensure the mutual success of our sellers and buyers on our site. ''

I have provided them of the invoice with a large quantity of items purchased that I am currently stuck with as I can't return it. The case ID is 10706154252

Can someone look into this for me please as I don't feel like I'm getting much support

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3 replies
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Changing EAN Number On Live Listing
by Seller_w1qDbGpig4kTw

Hi, I have a listing that's over 8 years old and the EAN number was purchased from a company that is not trading anymore, I have a GS1 account now and want to change the old EAN to one of our current EAN numbers from our GS1 account, is this possible without creating a new listing? The reason for changing the EAN is we are now getting a 8572 error when trying to update the listing and we can't provide the info to correct this.

@Seller_DNQGSsdC7DccMany advice please

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Maximize Your Inventory Value with FBA Liquidations
by Seller_mIRnuhdx7l5sN

Hello Seller!

The holiday season is over, and if you have leftover inventory, now is the perfect time to turn surplus stock into recovered revenue. Instead of paying for storage or disposal, Amazon’s FBA Liquidations program offers an efficient way to reclaim value from excess or returned products.

Why Choose FBA Liquidations?

  • Recover a portion of your inventory cost on eligible items
  • Reduce long-term storage fees
  • Minimize inventory waste while optimizing operations

How to Create a Liquidation Order:

  1. Open the Create Removal Order form in Seller Central.
  2. Choose Liquidations as your removal method.
  3. Specify the amount of fulfillable or unfulfillable inventory you want to liquidate.
  4. Double-check your details and submit your order. Once submitted, liquidation orders cannot be canceled.

Your net recovery value will appear in your account within approximately 90 days, helping you manage cash flow effectively.

Additional Insights:

  • Amazon partners with trusted liquidators to sell your inventory efficiently.
  • Recovery values are determined based on factors like sales history and market demand.
  • Liquidation can improve your Inventory Performance Index (IPI) score by reducing excess stock.

Automation Options:

  • Enable automatic liquidation for aged or unsellable inventory, reducing manual workload.
  • Customize settings to ensure only selected ASINs are liquidated.

This program is available for inventory stored in both the UK and EU, helping you optimize operations across regions.

Have questions? Drop them in the comments or visit the FBA Liquidations help page for detailed guidance!

Happy selling! Ezra

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Hello. I think this is a major problem, as it causes a lot of confusion.

People are saying that Amazon "validate unscanned tracking numbers" in the background (for Royal Mail 24 / 48 standard services, which only have delivery confirmation) and you won't receive a category suspension over it. However, these validated numbers in the background are currently not reflected in VTR. This means people still have a lower VTR % on their account health and still receive threatening emails.

Please can this be resolved sooner rather than later? (it would be a good improvement, as it would mean less sellers asking questions to Amazon and on the forums - I know I have personally been confused over this situation, but have seen others too).

@Seller_z3k8APxGfbQEK what do you think about this? as there have been some issues lately with VTR, is there any chance this can be looked at also? (we use Royal Mail Click & Drop to import these numbers automatically into Amazon, we simply prefer Click & Drop over "buy shipping" as it offers more automated features and saves us time).

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