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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hi all,

I’m seeking feedback or guidance on my Section 3 appeal for trademark infringement. I've gotten many rejections from Amazon saying my root cause isn't clear and my preventive measure isn't good enough. I would greatly appreciate any advise. Thank you.

-- Greater detail on the root causes of the infringement.

• I performed a product title update across ASINs: (OMITTED) using a bulk upload file to improve search relevance. At the time, I had no trademark screening process or understanding of Amazon’s IP policy. I mistakenly believed the terms used were generic and did not verify them. I now understand that several of the terms were registered trademarks and that even indirect use in titles is prohibited. This error was due to my lack of education on trademark rules and Amazon’s policy requirements, and I take full responsibility for the oversight.

-- Greater details on the actions I have taken to resolve all outstanding infringement violations in the initial notice.

• Since the infringement occurred on the product detail pages, I do not have proof of non-infringement. This was a listing error that I have fully corrected. I removed all trademarked terms from the affected detail pages as outlined in Amazon’s Intellectual Property Policy. Afterward, I permanently deleted all 12 ASINs from my inventory. I also reviewed my entire catalog to ensure no similar violations remain and will continue to fully comply with Amazon’s intellectual property policies.

-- Greater detail on the steps I have taken to prevent future infringement.

• I studied Amazon’s Intellectual Property Policy and now follow a structured trademark verification process that aligns with USPTO and Brand Registry guidelines. For all listing content, I search the USPTO database and verify every term against active and pending trademarks. I confirm the spelling exactly as shown under “Mark,” and I review the “Mark Drawing Type” to determine if the trademark is a word mark or design mark. I avoid using any term listed as Live, Registered, or Pending without written authorization from the rights holder. For unclear cases, I consult a licensed U.S. trademark attorney through Amazon’s IP Accelerator if needed. I have already sought guidance from (OMITTED), a U.S.-licensed attorney from (OMITTED), to ensure proper understanding of trademark rules and compliance. I have reviewed my entire catalog using this method, and I now apply this process before publishing or updating any listing. I also monitor content and policy updates daily to ensure full, ongoing compliance.

-- Greater detail on how my account has complied with your policy

• I have permanently removed all previously infringing listings and confirmed there are no other violations in my inventory.

• I have thoroughly studied Amazon’s Intellectual Property Policy and implemented compliance measures to prevent future issues.

-- Greater detail on evidence or examples that demonstrate my account has complied with your policy

• All 12 infringing ASINs have been corrected and no longer appear in my Account Health Dashboard as policy violations.

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Brand Ownership Declaration – Herbex Maroc
by Seller_t8q8bPallCcF5

Dear Amazon Brand Registry Team,

I am the rightful owner of the brand Herbex Maroc, which is officially registered under my company. I hold the legal documentation that proves my ownership of this brand name, including trademark registration (or relevant ownership documents), which I am prepared to submit upon request.

Herbex Maroc is a registered business established in 1992, specializing in the production and packaging of aromatic and medicinal plants, as well as green and black tea. The brand is certified ISO 22000, ISO 9001, and HALAL, and is authorized by ONSSA and the Moroccan Ministry of Health.

Please let me know if any additional documents are needed to complete the verification of my brand.

Thank you for your assistance.

Best regards,

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I received an email notifying me of a request to join my brand (see example below). Almost simultaneously, I got another email stating that a new user had been added to my brand "Orcavian" in Brand Registry.

  • I never approved or rejected any request, yet I lost all user permissions for this brand.
  • The brand still appears under "Total registered brands," but it’s missing from my User Permissions page—likely because the unauthorized admin removed my access.

Key facts:

  • I never assigned Administrator rights to anyone.
  • The brand legally belongs to me (my name is on the trademark certificate as the owner).
  • This is the same account I used to register and get the brand approved on Amazon.

I’ve already opened a case with Brand Registry Support, but they told me to "contact the Administrator." How am I supposed to do that when:

  • I don’t even know who this admin is?
  • Even if I did, they could just ignore me?

This is a critical security breach. Has anyone faced this before? How can I regain control of my brand? Any advice or escalation paths would be greatly appreciated.

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Dear Amazon - I'm desperate for help
by Seller_WFjWqvG0GGJhw

Dear Amazon,

I can find now way to contact you. Can someone please reach out by phone or email. I need some serious help with my deactivated account. My account is in blocked status. I cannot access my dashboard. I don't know what to do. I really want to close my account and I really want my inventory back. Why is that such a hard request to fulfill? Please assist.

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Policy Compliance
by Seller_YrLrW3xqx1Tdm

We received a complaint from a buyer that "The dress was tight in the chest area." The ASIN was then flagged under Product Policy Compliance. The ASIN has been removed. How could I restart sales for this product?

Order ID: 113-1140156-1917064

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Restricted Product Failed to Appeal
by Seller_krgktnDT9pyPt

Hello everyone. Having problem with listind. Recently recieved listing in risk of removal email.

I admitted the issue. Changed pictures that dont meet FDA labeling standarts and took pictures of product. Appealed and recieved such a message "Hello, We have received your request for review of the following product(s) and after careful consideration have determined that the product(s) does not meet the necessary criteria and will be restricted post the grace period.''

I am 100% sure that my product is approved to sell on Amazon and my labeling and pictures are good.(have competitors with same product)

Competitor:

https://www.amazon.com/Miramistin-50ml-1-7-Fl-Oz/dp/B08W5DTRC4/ref=sr_1_2?crid=7SAQ6CJYYFG6&dib=eyJ2IjoiMSJ9.bxdSiURKnZrlhbcqc-QmfWB3ys6usN69h2O3bfzbJfQwpcrH5m_JUsPSjNecjSyP7_CkL1_ZDaYwydnbsq1L1BmNYLAkxq9MogSHfRFaAx72O8_c8eQae3Mq8OabfulGsBeKBitXk4_XyymG5Nei9Um9djt4jgEpQQcw3v4GBnPVXP8KK25B8WJx93Cf-BZKR4Dqf5qRCTZxIcCtjhUzOdsQMpS30XMz1oqRmkzwnrY.Vtnnz6jgVOiURgJSwv2JdRJeLvhB7ZZvYw5RxYquCfo&dib_tag=se&keywords=miramistin&qid=1747537941&sprefix=miramistin%2Caps%2C174&sr=8-2

My listing:

https://www.amazon.com/Miramistin-Powerfull-Antiseptic-1-69oz-%D0%9C%D0%B8%D1%80%D0%B0%D0%BC%D0%B8%D1%81%D1%82%D0%B8%D0%BD/dp/B0F6SLDYV5/ref=sr_1_3?crid=7SAQ6CJYYFG6&dib=eyJ2IjoiMSJ9.bxdSiURKnZrlhbcqc-QmfWB3ys6usN69h2O3bfzbJfQwpcrH5m_JUsPSjNecjSyP7_CkL1_ZDaYwydnbsq1L1BmNYLAkxq9MogSHfRFaAx72O8_c8eQae3Mq8OabfulGsBeKBitXk4_XyymG5Nei9Um9djt4jgEpQQcw3v4GBnPVXP8KK25B8WJx93Cf-BZKR4Dqf5qRCTZxIcCtjhUzOdsQMpS30XMz1oqRmkzwnrY.Vtnnz6jgVOiURgJSwv2JdRJeLvhB7ZZvYw5RxYquCfo&dib_tag=se&keywords=miramistin&qid=1747538027&sprefix=miramistin%2Caps%2C174&sr=8-3.

Looking for any help CASE 17749583691.

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Fraudolent buyer/competitor
by Seller_NX47z16V9OdBc

Hello! For months and months a fraudulent buyer or criminal competitor has posted a video on my page with a different product to discredit my product. And he also put a bad review with one star. Even though I have written many times to Amazon to remove that video with a different product from mine, Amazon continues to keep there the video of a criminal in violation of their own policy.

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Do any one see this often, customer return as product issue but they don't even open or tried it on? Since Amazon started free return for clothes I see 4 in 1 customer never open or tried it but return reason is B* I rarely saw these before free return started. I also see often people return request item hasn't even arrived to them yet but they pick return reason as sellers fault...., It clearly shows people are take advantage of FREE return

1 vote
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3 replies
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Here is your typical Amazon customer now a days
by Seller_5xUDjRTyrAgVB

#1 - 25 minutes after sending the package.. "I want to order canceled you haven’t shipped out anything yet."

#2 "Doesn’t matter I’ll be returning it so whatever now I gotta wait until Monday if I knew it was gonna take this long to receive this item, I would’ve paid more from it from another supplier or seller who would’ve gotten it to me the next day so I’ll be returning it when it comes"

#3 "And yeah, so your item came yesterday, which still was too long. I’ve sent them and found the same item through Alibaba and I will be returning your item. I want full refund because I tried to cancel the same day when I realized it said I wasn’t going to get them for over a week yet you still sent it out saying that it’s already been shipped out. I want a full refund and I’m actually going to reach out to Amazon for this issue if you cannot agree to a full refund"

#4 "I went into my package room to retrieve the package. There is no package and I get every package that’s ever come here so the driver did not send a package a picture of the package delivery therefore I don’t know where the package is at so I’m gonna give it another few days to see if it turns up in the package room if it does not then I will be reaching out to Amazon For a full refund because I don’t have the package to even be able to return it"

#5 AZ claim - buyer receives a full refund from Amazon

Buyer gets away with a free item and will do this all over again

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Hello,

I have a case of 60 items lost in the warehouse. Following a 60-day investigation (customer service tell me that, the resolution of this type of problem never exceeds 60 days...). Today, it's been 60 days plus 20 days, and Amazon's response when I open a case is to tell me that they're working on it and that they need 10 more days... every 10 days, they need 10 more days, and I feel like it will never end.

Has anyone else had this problem? I don't know what to do. Should I take legal action to move forward the case?

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