Hi all,
I’m seeking feedback or guidance on my Section 3 appeal for trademark infringement. I've gotten many rejections from Amazon saying my root cause isn't clear and my preventive measure isn't good enough. I would greatly appreciate any advise. Thank you.
-- Greater detail on the root causes of the infringement.
• I performed a product title update across ASINs: (OMITTED) using a bulk upload file to improve search relevance. At the time, I had no trademark screening process or understanding of Amazon’s IP policy. I mistakenly believed the terms used were generic and did not verify them. I now understand that several of the terms were registered trademarks and that even indirect use in titles is prohibited. This error was due to my lack of education on trademark rules and Amazon’s policy requirements, and I take full responsibility for the oversight.
-- Greater details on the actions I have taken to resolve all outstanding infringement violations in the initial notice.
• Since the infringement occurred on the product detail pages, I do not have proof of non-infringement. This was a listing error that I have fully corrected. I removed all trademarked terms from the affected detail pages as outlined in Amazon’s Intellectual Property Policy. Afterward, I permanently deleted all 12 ASINs from my inventory. I also reviewed my entire catalog to ensure no similar violations remain and will continue to fully comply with Amazon’s intellectual property policies.
-- Greater detail on the steps I have taken to prevent future infringement.
• I studied Amazon’s Intellectual Property Policy and now follow a structured trademark verification process that aligns with USPTO and Brand Registry guidelines. For all listing content, I search the USPTO database and verify every term against active and pending trademarks. I confirm the spelling exactly as shown under “Mark,” and I review the “Mark Drawing Type” to determine if the trademark is a word mark or design mark. I avoid using any term listed as Live, Registered, or Pending without written authorization from the rights holder. For unclear cases, I consult a licensed U.S. trademark attorney through Amazon’s IP Accelerator if needed. I have already sought guidance from (OMITTED), a U.S.-licensed attorney from (OMITTED), to ensure proper understanding of trademark rules and compliance. I have reviewed my entire catalog using this method, and I now apply this process before publishing or updating any listing. I also monitor content and policy updates daily to ensure full, ongoing compliance.
-- Greater detail on how my account has complied with your policy
• I have permanently removed all previously infringing listings and confirmed there are no other violations in my inventory.
• I have thoroughly studied Amazon’s Intellectual Property Policy and implemented compliance measures to prevent future issues.
-- Greater detail on evidence or examples that demonstrate my account has complied with your policy
• All 12 infringing ASINs have been corrected and no longer appear in my Account Health Dashboard as policy violations.