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I’m a new seller, I recently started selling some branded products that were purchased directly from the manufacturer. A few days later I received an email saying my account has been deactivated/suspended on suspicion of selling inauthentic products and asking for copies of my invoices etc.
I sent the full invoice showing that I had legitimately purchased all products including the 3 ASINs they asked me to verify. I then got a response saying that I also need to send an authorisation letter to show that I am authorised to sell these products.
Unfortunately, my supplier is refusing to give me an authorisation letter and is now saying I am not allowed to sell their products on Amazon.
So I have now removed all of these products from my inventory and I need to write a Plan Of Action to get my account reinstated. I’ve never written a POA before but I’ve looked through the forums to get an idea of what’s needed, and here’s what I’ve come up with so far:
Thank you for allowing me this opportunity to appeal the suspension of my selling privileges. I present my Plan Of Action to resolve this issue and regain my selling privileges.
The root cause of the issue:
- I listed products for sale that I was not authorised to sell on Amazon.
- My account was suspended on suspicion of selling products that were inauthentic and I was asked to verify the authenticity of my products.
- Although my products are authentic and were legitimately purchased from the manufacturer, I was not authorised to sell them on Amazon.
- I was therefore unable to provide a valid authorisation letter from my supplier.
- As the seller I take full responsibility for not taking the time to fully learn Amazon’s policies regarding branded goods, and for not obtaining the required permissions.
Actions I have taken to resolve the issue:
- I have closed and deleted all my listings for products which I am not authorised to sell. I have submitted removal orders to remove my inventory of these products from Amazon’s FBA fulfilment centres.
- I have reviewed Amazon’s policies regarding brand ownership and branded goods, and recognise the importance of having full authorisation to sell my products.
- I have contacted my suppliers to clarify where I am permitted to sell their products.
Steps I have taken to prevent the issue in the future:
- Before listing any new products, I am now extremely careful to ensure they are authentic and that I have the necessary authorisation to sell the products on Amazon.
- I will ensure that I have full invoices, authorisation letters, and supply chain documentation for any products I offer for sale on Amazon, and will submit them to Amazon when required.
- When purchasing new products and listing them for sale on Amazon, I will refer back to Amazon’s guidelines regarding branded goods to ensure that I do not violate any of Amazon’s policies.
I believe that my plan of action effectively and sufficiently addresses the issues that led to my account being suspended, and will prevent any reoccurrence of these issues. I look forward to my selling privileges being restored.
Thank you for your time,
Can someone with more experience please advise if this is any good? Is there anything I should add/change?
How likely is it that my account will be reinstated, and how long can this take?
Any help at all is very much appreciated!
Thank in advance!