This was the POA that got us past the first hurdle.
Our review of your account found that you have added inaccurate product information to detail pages. Sellers on Amazon.co.uk are not allowed to include any of the following information about their specific listings in detail page titles, descriptions, bullet points, or images:
– Alternative shipping offers (such as free shipping)
Dear Amazon Seller Performance Team
Thank you for allowing me to appeal my seller account suspension for inaccurate product information in the product detail pages in greater detail. After a lot of thinking and reading up on your product detail pages, we think we have found the issues.
- The root cause of the Issue.
We have identified that on top of our inaccurate use of VIEW ALL OUR PRODUCTS and the fact that we need to update images from the 3D images to a single bottle and change the bullet points.
We have identified further issues with the description.
Inaccurate Product Description
Quality, price and customer satisfaction is what matters to us (a reference to price)
We have a close working relationship with our suppliers which allows us to keep our prices low. We also have full traceability on our oil from the type of seed used and the field it was grown it.” (Again, referring to process and low)
We are now able to offer you the best quality Hemp oil at some of the cheapest prices in the UK”. (a reference to price)
We don’t have fancy boxes and no expensive office rentals; we don’t have shareholders or investors. We are a small family owned business and our customers come first”.
We sell the two main types of oil available in the UK (RAW and GOLDEN). All at an affordable price, so everyone can have a go at trying Hemp Oil and improving their general wellbeing (Again, a reference to price).
- Actions taken to resolve the issue
We will change the product descriptions for all our listing to follow the correct format. Removing all the offending text immediately. We will update all the product images and replace them with single bottle images. We will correct the bullet points for all listings.
We will update all the titles and remove any repetitive text that we have identified. We won’t put anything back in stock until all these issues have been fixed.
- The steps that we have taken to prevent the issue
We are going to keep up with amazons TOS on a regular basis and make sure our listings comply. We are going to read amazons policies again, especially the product detail page rules and make sure we are compliant with your listing policies.
Please see our revised Titles, Bullet Points and Description in the word document attached. All our listings will follow this same format with slight changes to allow for bottle size.
I believe, that this plan addresses the issue and will prevent it from occurring again. We understand we have made many mistakes as new sellers to this platform and we look forward to hearing back from you.
Phil and Toni