We sell 3 films. One is a political documentary, the other movie of nature and music.
Using sponsored ads.
Using general keywords like “dvd” or “documentary” we get lots of impressions and clicks, of few sales as these terms are too general. Keywords relevant to our films get no impressions at all.
We tried sponsored products, selecting movies similar to ours. Again no impressions, the more unlike our films the more clicks.
So the effect is the opposite to how Amazon ads work. We pay Amazon to show our ads to people unlikely to buy!!!
We have rung Amazon numerous times they agree it is not working as it should. The problem has been escalated several times. Months have gone by and the issue is never answered or resolved.