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Amazon's "Voice of the Customer" page is a valuable resource for sellers looking to improve the customer experience. The Voice of the Customer dashboard is a hub in Seller Central where you can use feedback from customers to optimize your products and listings

Some key things to know about the Voice of the Customer dashboard:

1. It shows the Customer Experience (CX) Health of your offers, which is a metric that helps you understand your offers’ performance relative to similar offers based on recent orders and customer feedback.

2. You can review customer comments to identify issues affecting customers, such as mislabeled, damaged, or defective products, and inaccurate or incomplete product detail pages.

3. The CX Health is categorized as excellent, good, fair, poor, or very poor, so you can prioritize resolving issues for offers with poor or very poor CX Health.

  • Excellent (green): Your offer is performing significantly better than similar offers.
  • Good (light green): Your offer is performing well or better than similar offers.
  • Fair (yellow): Your offer is performing comparably to similar offers.
  • Poor (orange): Your offer is performing worse than the similar offers.
  • Very poor (red): Your offer is performing significantly worse than the similar offers.

4. The dashboard also provides insights into the root causes of negative customer experiences (NCX Return Rate and NCX Review Rate), so you can take targeted actions to improve the customer experience.

Regularly monitoring and addressing the issues identified on the Voice of the Customer page is a key strategy for Amazon sellers looking to stay ahead of the competition and provide an exceptional customer experience.

For more information about the Voice of the Customer Dashboard check out the Amazon Seller University Overview video.

Let’s discuss - what benefits have you seen from using the Voice of the Customer dashboard? Any and all feedback is welcomed!

Regards,

- Manny

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合规性审核没有进度
by Seller_0EqE0Wx6X8FVg

我们有好几个合规性的产品,涉及到儿童喂养产品类的合规性问题,我们做这一类产品非常多,均是有合规认证的。在我们提交相同的材料后仅有几个产品一直在审核,其他的产品都是已经审核通过了,我们在2025年4月20号左右提交材料申诉,请求恢复页面,截止到今天,已经超过了15个工作日。审核case ID:17635878011,17635891281,17635878151,17603416491。如何能让审核团队尽快审核我们的产品?

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price does not show up on my list product
by Seller_RZDMgpXdWbz8R

price does not show up on my list product

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amazon fees
by Seller_vjdJChy41COyG

Every few days I see that my Fba fees are changing they increase & decrease any explanation?

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Dear Amazon Community and Moderators,

We urgently request clarification and resolution regarding a critical issue with our shipment FBA STA (03/20/2025 18:49) - TMB8, flagged with “Incorrect Tracking Information (small parcel shipment)”.

To date, Amazon's official Fulfillment by Amazon (FBA) policies do not require linking tracking numbers to specific box IDs, nor does Seller Central offer such functionality.

All UPS tracking numbers were correctly and timely entered in Seller Central as required. We were informed that tracking numbers must match the corresponding FBA box ID label on each carton. However, this requirement is technically impossible to fulfill under current Seller Central capabilities.

For international shipments like ours, individual UPS tracking numbers are only generated later in the process, after boxes have been packed and labeled overseas by suppliers or freight forwarders. No seller in this supply chain scenario can pre-link tracking numbers to box labels.

The shipment was properly delivered and received by Amazon without any issues.

Our main concern: Amazon issued 23 separate defects, one per box, for what is effectively a single shipment defect.

This severely inflates our Shipment Defect Rate, unfairly affects our account health, and may put our account at risk of deactivation despite full compliance.

We believe this is an automated system validation error and respectfully request that these defects be consolidated into a single incident or removed entirely.

We would appreciate feedback from other sellers, especially those shipping internationally via small parcel shipments, if they have experienced similar duplicate defect penalties.

We remain fully committed to complying with any future Amazon system that offers the capability to assign tracking numbers to specific box IDs once it becomes officially available.

Thank you to the community and moderators for your attention and support.

@Danny_Amazon

@Manny_Amazon

@Dominic_Amazon

@Jameson_Amazon

@priscilla_amazon

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necesito ayuda
by Seller_ybR8q0f9YTeui

Hola queria saber porque me abri mi cuenta nueva como vendedor y me pide que pague 39.99 y no se de que es ,aun no pienso vender porque estoy aprendiedo solo la abri para ver como era pero no quiero cerrarla ni nada solo quisiera dejarla en pausa ,,,,alguien que me ayude y me explique

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Hi! I have a FBA stock problem which is stranded with other ASIN.

ASIN: B0DBYZX48M is stranded and I found on the Fix stranded inventory page that SKU 000000138282-FBA-A is assigned with B0DXKBXP73.

I tried to resolve the problem with the case 17697314311 and I tried to relist it but I failed to do it.

When I deleted the ASIN B0DBYZX48M and relist it after 24 hours with SKU 000000138282-FBA-A, but it stayed stranded again.

I need your help no to lose the stock in FBA, which is 186. The stranded reason is listing error.

I was advised to return the FBA stock to our warehouse but out warehouse is located in Japan and it costs a lot. We are appreciated with your effort and understanding.

From Japard

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Why is Amazon's receiving process so slow? Even though my product is out of stock, there's still no progress. Can an Amazon internal team member help with my case?

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How to get Seller Reviews
by Seller_kKcO5oEilFOv0
Amazon replied

I was wondering if anyone has an tips on how to get Seller Reviews. We get lots of product reviews but not seller reviews. Does anyone have any advice on what has worked for them? Thanks in advance!

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我们有票FBA货物状态显示已经完成但是一个可售库存都没有。现在已经距离亚马逊仓库签收货件过去了3个多月,显示已完成我的货件,之后跳出假库存无可售卖,其中过程开了几个case都没能解决该问题,最近一个case号:17656121101 。目前产品不知道在哪个地方,库存预留里也找不到。我方怀疑货件可能已经丢失,请求进行赔偿。货件编号:FBA18QH0JCYM

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