We would love to somehow encourage buyers to upload customer photos (hopefully with reviews) of our products they have purchased. I fully understand that you cannot offer incentives for reviews, but is there any precedent for a photo contest or draw for customers who do choose to upload, and any way to notify them without breaking Amazon guidelines. We are not looking to skew reviews, but rather for customers to share their photos. Understand this is a very fine line …
It’s already possible for customers to add images or videos to reviews, and Amazon seem to encourage it (quote: Shoppers find images and videos more helpful than text alone.) but I suspect that an attempt on your part to award any kind of prize will immediately get your account suspended for review manipulation
This is an extract from the Programme policy on prohibited seller activities at
Misuse of ratings, feedback or reviews:
Any attempt to manipulate ratings, feedback, or reviews is prohibited.
- Ratings and feedback: Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You cannot post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, but you may not pay or offer any incentive to a buyer for either providing or removing feedback. In addition, it is strictly prohibited to post ratings and feedbacks by spoofing or for commercial purpose.
- Reviews: Reviews are important to the Amazon Marketplace, providing a forum for positive or negative feedback about product and service details and reviewer’s experiences. You should not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you should not provide compensation for a review (including free or discounted products). Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You should not ask buyers to modify or remove reviews.