In August, the Handmade team will be doing some work behind-the-scenes to ensure the correct Brand Name attribute is populated on all Handmade listings, so you may see some updates to your listings and detail pages, as a result.
We understand that sellers may have multiple approved brands so, based on your feedback, our efforts will include an update that will allow you to edit the Brand Name attribute yourself —as long as you are populating it with a brand name that you have been approved to use.
The Brand Name attribute is a required field as part of the listing process and is reserved for those sellers that have had their brand approved by Amazon Brand Registry or via Handmade’s Brand Feature Waiver. Sellers that have not had their brand name approved are required to select “This product does not have a brand name” , which will auto-populate the attribute with ‘Generic’. If you see Brand Name identified as ‘Generic’ , it’s likely because we couldn’t find an approved brand associated with your selling account.
For more information, see Amazon Brand Name Policy.
