Hello Everyone,
Hope you can help me to figure out a reason(s) for sudden drop of my Buy Box win percentage. Our sales were double compare to last year over the last 3 months. However suddenly our Buy Box win parentage has dropped from 20% to 10% on 31st of October 2018. According to drop of Buy Box win %, sales has dropped by 50%. We have not done any changes to inventory. Please help me figure out the reason behind this matter.
Thank you in advance. !
The buy box is often shared if there are competitors on the same listing. More rotation of sellers having the buy box = less overall percentage of you holding it.
Check to see if anyone has joined you on it, Amazon for exampleâŚ
Nobody on here can tell you why, that something youâll nedd to fathom out for yourself.
Usual culprits are more sellers, cheaper prices or someone has decided to spend on a promotion/campaign. If two competitor sellers increase their advertising budgets they youâre stuffed!
And perhaps someone else hasnât been a getting fair crack of the whip, due to OP hogging the buy box.
Thank you all for your suggestions.
I do agree that Buy Box is shared by all competitors. However if you can see attached picture of my But Box Win % graph, it has a sudden drop on 31st of October.
Surely there must be a different reason for that. According to my experiences (before 31st Oct), I have noticed on some listings I was able to win the Buy Box even my prize expensive than lowest prize of the Buy Box. Kindly post your suggestions to resolve this matter.
Thank you in advance
Just for laughs really⌠I have 96% price competivity and have always had 0% buy box. We sell books. We list around 70K titles.
We have 99% price competitively, also in books but have 0% buy box as Amazon always gives it to itself or a used offering fro WOB. We have 50k titles on Amazon, madness
Madness, and because we have never had it we do not really miss it. Our sales on another Amazon channel went from 2% to 5% once and that triggered a positive spike in sales. I think the UK only has used books as buybox, i could be wrong. I think WOB do so well because of sheer volume of feedbacks and their huge range. Good luck with it all 
you are right but for ebay there is a lot of hard work required. you have to create hundreds of listings to sell alot in a day and create all new from scratch while on amazon you can list under already created product detail pages
We have 5 times the amount of stock on Amazon (10,000 lines here) than we do on eBay and our eBay sales are greater than Amazon. We find listing on eBay as easy/simpler that Amazon as you donât have to find and merge the 10 duplicate listings. Currently upgrading our shop so we can move all 10,000 lines to eBay and not pay listing fees over 1500 titles
Thats great thanks for sharing this info.is there any way you can transfer all your amazon inventory/listings to ebay
All the buybox encourages is a race to the bottom in the pricing war, yes its exposure for your product, but staying within that 5% margin means constant price fluctuations so the buyer has no idea what would be a genuine price for that item.
Also the widgets and statistics take nearly a day to update so being out of sync might just be a system hiccup.
mine did that for a couple of days then increased higher than it was before, I donât understand it to be honest
We keep getting warnings that we are not winning the buy box. I take these warnings with a grain of salt.
We have brand registry and are the only sellers. I check regularly and we are still the only sellers.We are losing the buybox to ourselves. Amazon should see this but they donât.
#wasteofmytime
I really shouldnât worry about it, as after all a savvy shopper look for the cheapest option, and we all know this isnât always the Buy Box!
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