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Hello all!

Prime Day is back July 8-11, this year with double the days and millions of deals!

You can ready your business by reviewing the public announcement, our Prime Day readiness playbook, and these tips on optimizing Ad campaigns for the event!

Let's make this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

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@Seller_zukQNO61PzGck

Getting the following:

error - 12998: Please provide a valid fulfillment channel code.

The code AMAZON_NA was provided on all file we have submitted.. it was taken in valid value sheet. we entered value 67b60813-2e1d-436b-ade8-8adb67b13b49, We also tried AMAZON_NA and Default. same error.

Error - 90244: The "STYLE" you entered for Variation Theme Name is not valid please select an approved value from the list for your product category and resubmit.

Not sure about this one: There are 3 types shown on the valid values: COLOR, COLOR/SIZE, SIZE,

error - 990100: The parent SKU covers_brushes was refused because there exists at least one non-approved package_contains relationship. Address any other issues associated with the SKU before re-submitting the relationship.

Customer service has not clue, here is the case 17942399521

Customer service is asking me to close the case and open a new one? I am wondering why?

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Hi all,

I’m reaching out here as I’ve exhausted normal support channels and need this escalated ASAP.

On June 11, a disbursement of $173,114.16 was released from my Amazon US seller account. It was not deposited into my bank account, and when I checked the disbursement detail, I saw it was sent to a bank account ending in 662 — which I’ve never added, authorized, or seen in my deposit methods.

Worse, the funds were converted into EUR 147,874.51 via Amazon Currency Converter — something I’ve never opted into. I also never received an email confirming a bank change, which Amazon normally sends when banking info is updated.

This is either a massive internal error or a security breach that Amazon didn’t properly flag — and the money is now gone from my seller account.

So far, I’ve:

Opened a case in Seller Central (case ID: 17910265871)

Sent escalation emails to payments-investigate, seller-performance, cis, and jeff

Secured my account (reset password, phone number, and 2FA)

Received no confirmation that the issue is being properly investigated

Support keeps merging cases instead of treating this like the $173,000 stolen disbursement that it is.

Can a moderator or Amazon escalation team PLEASE step in and route this to someone who can trace the funds and provide a proper update?

— Seller: Fine Intimates

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Discrepancy between payments and sold
by Seller_AEt384nju19lB

discussion. Hello, idk why but there is a huge discrepancy between my sold and my payments. Everything adds up except for a missing $6,145.68. Like it just disappeared from the account. Can you please look at this? I've already created a case and they said it went to the reimbursement team to be reviewed but I never got a reply. CASE 17843615191. Can someone please help. Thanks

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Trademark Text Misuse - Account Deactivated
by Seller_TZMJQrShPBYGU

My account has been deactivated and I've submitted a handful of appeals but keep getting the same reply asking for more information. I've given all information I have, including a letter of authorization from the University of Iowa Licensing Department, proving we are licensed to utilize the term "Iowa Hawkeyes." Nothing has worked and its been almost a month of trying. What do I do?

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We received an FBM order at our US store from Canada yesterday that has to ship today. We chose "Buy Shipping from Amazon" option as we always do. The only shipping option with Amazon was DHL. We purchased that shipping label but learnt that DHL currently does not ship to Canada when trying to book a pick-up.

Since USPS stopped shipping to Canada a while ago and UPS seemingly is not shipping there either, there is literally no way to ship orders to Canada at this time.

Should not Amazon be the first to know of these shipping situations and block Canadian buyers from placing orders on Amazon. This is so disrespectful to buyers and sellers. Buyers browse Amazon US store thinking they can still make purchases there when they can not. Sellers are not in a better situation. We have wasted all morning today trying to sort this out. First with DHL, then with Amazon and its totally incompetent SS who decided that our primary concert was being refunded for the label.

What about the order the customer from Canada has paid for and is expecting? Of course, they suggested that WE cancel it?! Yes, but it would look (to Amazon metrics) that we failed fulfilling the order for whatever our internal reasons could be. And there are none of our internal reasons - the package was ready to go this morning, but it can't. All Amazon SS suggested that we "look for other shipping options outside of Amazon"???

I wish they could provide more detailed information on such options because there are none, as far as we know.

Amazon's next suggestion was for us to contact the customer and ask them to cancel the order. Is this correct? I don't think so. It's not the buyer's fault that Amazon sells them orders that can't be fulfilled and as already mentioned, Amazon should be the first to know this!

Such unprofessionalism!

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Hello Sellers,

My account was recently deactivated for alleged “deceptive, fraudulent, or illegal activity.” However, I’ve never listed, sold, or fulfilled any products. I was still preparing my product samples and uploading identity documents.

I submitted:

Passport

Personal bank and credit card statements (matching address)

Utility bill

Business bank statement

Amazon denied my appeal, claiming my account was used for fraudulent activity. This is a mistake. The account had no listings or sales and was in the setup phase. I’ve asked for a manual review but received an automated rejection.

Has anyone faced a similar issue or successfully escalated such a case?

Thank you for any advice.

— Omar

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Hi everyone,

I’m hoping someone from the community or Amazon team can help clarify a serious issue I’ve run into.

On May 29, 2025, Amazon removed approximately 800 units of ASIN B0CH7W6G6P from my FBA inventory. The removal reason was listed as “Inventory Ownership Correction” with a SELLABLE disposition — these were not damaged or lost.

The problem is:

  1. I was charged for the inventory removal (as if it were a reimbursement reversal)
  2. However, there was never any reimbursement issued for these units to begin with
  3. I reviewed the Reimbursements Report, Inventory Adjustments, and Transaction View, and there’s no record of reimbursement or reversal tied to these reference IDs

Amazon support has repeatedly denied the case under the “Lost and Damaged Inventory Reimbursement” policy, which doesn’t apply here

This seems like a serious accounting error where inventory was removed as if Amazon previously paid for it — but in fact, no payment was ever made.

I’ve submitted cases (ID: 17926087401, 17926340221, 17960072721) and attached detailed documentation, but I keep getting template replies.

Can anyone from Amazon please escalate this? Or has anyone experienced something similar with "ownership correction" deductions?

Thank you in advance for any insights.

— Forrest

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How to create a promo Code for a podcast sponsor
by Seller_Sw4vUjaby3GJ1

I am paying for a sponsored podcast advertisement to run for 2 months. They gave me the promo code they use DRMEG but I can’t use that promo code when I try to create a promo code. Error message says it must be 8 characters. Called Amazon and they said they don’t do that but there must be a way.

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Is the listing function down on the mobile app
by Seller_TwLmTWlgy43kh

I am unable to list using the mobile app. It happens on different devices. It will allow me to search for an item, but when I click the sell button, it goes to a white screen

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Expired Products- Amazon not following own policy
by Seller_UuVZoUvxJLnaa
Amazon replied

Hello, we have recently been hit with 6 Expired complaints. We always send in shortly after manufacturered (1-2 months) with a 10 month lifespan until it expires. Amazon has denied every one of our appeals and I am at a complete loss. I have reached out to every connection I have to get this resolved or some traction. I have spent HOURS on the phone with account health and I do exactly what they tell me to a T and it comes back rejected again. I believe there is a bug in Amazon's system and I need help geting this resolved ASAP as we are losing THOUSANDS of dollars in sales a day.

"Once products have arrived at our fulfillment centers, we monitor their shelf life to protect our customers from receiving products past expiration. Unsold inventory that passes its expiration date, or is close to exceeding the shelf life of the ASIN, is set to unsellable status. To have your unsellable products sent back to you automatically, ensure that our inventory settings are set to do so. For more information, go to Remove inventory automatically."

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