Cannot run sponsored product campaigns in Individual Selling account


Does anyone know if Amazon have recently changed the rules for running sponsored adverts. I was able to set one up in my individual account a few weeks ago. Now it seems i need to upgrade to a professional account. However I do not remember hearing anything about this. Can anyone confirm this is definitely the case?


Is this the same thing?

Who can use Sponsored Products?

Sponsored Products are available for professional sellers, vendors, and book vendors. Products must be in one or more eligible categories and be eligible for the Buy Box in order to advertise.


It is Demel, but this change seems to have just sneaked because this wasn’t the case when i tried to create a campaign a few weeks ago