If both yourself and your wife are beneficiaries, you need to put the company name and registered address under the company details section and amazon may ask you for your AoA etc at some point

Under the beneficial owners section you list all shareholders with a 25% or more share along with their residential address - so presumably both you and your wife

The utility bill amazon require is to be in the name and residential address of the person - not a business bill

No I am as they didn’t accept her name when she tried to set up the account. They said it had illegal characters so none of her ID would match when she tried to get verified

Utility bill was just me, I tried to submitting bills in my wife’s name as the only bills in my name are water and mobiles

Hello Stuart O’Brien/Savvy Bunny,

We received your submission but do not have enough information to reactivate your account at this time.

Why is this happening?
We were unable to verify the documents that you provided. For more information on our requirements, review the Amazon Services Europe Business Solutions Agreement:
https://sellercentral.amazon.co.uk/gp/help/201190440

How do I reactivate my account?
To reactivate your account, please confirm that there is a valid credit card on file and provide one of the following documents in PDF, PNG, JPEG, or GIF format. The documents must be legible, authentic, and unaltered and contain the required information. We do not accept screenshots. The name and address on the document must match the information entered in Seller Central.
– A business license if applicable
– A utility bill dated within the last 90 days for piped gas, natural gas, electricity, piped water, mobile phone, fixed-line phone, or internet service with name and address visible

Ensure that the provided documents are in one of the supported languages. Supported languages include Arabic, simplified Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Tamil, Thai, Turkish, and Vietnamese. If the documents are not in one of the supported languages, you must submit a notarized translation into one of the supported languages along with the original document.

How do I send the required information?
To submit this information, follow the instructions on the banner at the top of the “Account Health” page in Seller Central:
https://sellercentral.amazon.co.uk/performance/dashboard?ref=ah_em_ap

What happens if I do not send the requested information?
You have 90 days after receiving this notification to either provide a valid appeal or choose not to appeal. After that time, you may contact disbursement-appeals@amazon.co.uk to request a funds disbursement. We will conduct a separate investigation to evaluate your account. The policies we put in place are to protect our customers and selling partners. If we find that you have engaged in deceptive, fraudulent, or illegal activity, or have abused our systems or repeatedly violated our policies, we may withhold some or all funds in your account in accordance with the “Funds withholding policy”:
https://sellercentral.amazon.co.uk/gp/help/9RA9LYBJ3QP27M6

We’re here to help
If you have questions about our policies or the required information, you can contact Selling Partner Support:
https://sellercentral.amazon.co.uk/cu/contact-us
You can see your balance and settlement information in the “Payments” section of Seller Central. If you have questions about these topics, send an email to payments-investigate@amazon.co.uk.

To view your account performance, select “Account Health” on the home screen of the Amazon Seller app on your iOS or Android device, or go to the “Account Health” page in Seller Central:
https://sellercentral.amazon.co.uk/performance/dashboard?ref=ah_em_ap
The “Account Health” page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
– Download the Amazon Seller app for iOS:

I don’t understand how as my name is displayed like this under account information

1B0F08C5-3D36-4CF6-A437-4CEEEDCD7EE6.jpg 1170×2532 240 KB

Just as a side note, I’m just being nosey and looking at your website. As you sell end of season top brand clothing ranges, if that’s what you intend to sell on here, you’ll need to check with those brands first ie M&S , John Lewis etc as I think there maybe brand gating issues

Hello @Savvy_Bunny ,

I’m Abella from Amazon, here to assist you.

From the post above, I understand that you have concerns related to “Account de-activation”.

Thank you for sharing Performance notification for reference.

In accordance with UK regulations, Amazon Payments UK requires sellers to provide information about themselves and their business so that they can receive the proceeds of their transactions on Amazon EU stores.

To Know more about Verification Process please click here.

Important: The documents must be legible, authentic, and unaltered and contain the required information. The name and address on the document must match the information entered in Seller Central.

Note: There are several reasons why team may have declined to open your account. It may be because team were unable to verify your identity as required by applicable legislation.

Providing incomplete or inaccurate information is a common reason why verification may not be successful.

If you need any further assistance, you can post here so that we or any of the sellers on forum can help you.

Regards,
Abella.