Conversion rate drop
Has anyone else noticed a sharp conversion rate drop starting February 2022? We’ve noticed across all products and all countries? It’s been consistently the same for years but dropped over night.
2 replies
Seller_fq3sViQMRRPqa
We’ve noticed this as well.
We have a steady increased growth over time of sessions coming to our listings, which has meant a healthy steady growth in daily sales on average, then Feb, conversion rates drop. Sessions are still steadily growing and we are adding lines all the time due to the nature of our business in the categories we sell in.
We really have started to feel sales drop since start of March. Our daily sales average is down - it was almost level with our eBay account at one point in Jan.
Seller_e2Jc0PNpNKfoY
Amazon has started adding mobile sessions to your sessions numbers, if you are seeing a huge drop in Unit Session % it is likely because of these additional sessions.
Has your PPC conversion dropped for your top KW’s ?
Has any new competitors shown up ?
Have you been running out of stock ?
Many reasons why your conversion could be hit, but first try and backfill data before Feb 2022 to see if there really is a huge drop in sessions.
