Detail pages will not show HTML formatting on your listing information
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Detail pages will not show HTML formatting on your listing information

In order to provide security for our customers as well as versatility to list products on non-HTML devices, on June 19, 2021, we will stop supporting the use of HTML tags on detail pages. We discourage any use of HTML content on detail pages as outlined on Product detail page rules.

From June 19, 2021, if an HTML tag is used in any line of a product description, the line will be removed or shown without HTML formatting, depending on the usage of the tag.

We encourage you to update product description of any ASIN that contains HTML tags, ahead of this change, through Seller Central or your usual channel for updating details of an ASIN.

For more information, refer to Product detail page rules.

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Seller_5l52N9EzbbeOx

Why though? Surely formatting your descriptions so that it is clearer and overall easier for buyers to read is a good thing. It now seems like everyones descriptions are going to look bad unless you have A+ Content…

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Seller_ZjZ4slOF0jHpk

I never got an answer the last time they announced this and I doubt I’ll get one this time either -

Could one of the moderators please come on and clarify precisely what we are supposed to do, going forward. Before this becomes akin to the VTR rollout, some clarity would be welcome before people commit to spending days or even weeks making changes to their details on thousands of listings.

On https://sellercentral.amazon.co.uk/gp/help/G200390640 it says you can use < / br > for line breaks (my own spaces put here in so it will render here).

Yet on another guide it says you can only use < p >

As others have said, they were told by Amazon, fairly recently -

Lasercut_Craft1:

I attended an Amazon Webinar late last year where they recommended the use of HTML. We were told to put bullet points and bold text in to make them easier to read. I went through and changed all of my listings, and it wasn’t a fast task, and a few months later I now have to go back and change them all back.

In Handmade, you only have one details field. How are we to make the information legible and easily readable by customers if we can’t use ANY html? I vaguely remember there was an announcement about Amazon adding bullet point fields to Handmade, but nothing was done AFAICS.

And please clarify, if in the example shown above, will JUST the html be removed (and if so, all of it, or only everything other than BR and P) OR will everything BETWEEN the opening html tag AND the closing html tag be removed?

Would it not make sense to have a simplified version of the formatting tools on here for any text description box, or at very least, if you type a line break (as in here), it stays as a line break once displayed?

Thanks

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Seller_RaTODIi1yv0Eu

Another case of some “Dork” at AMZ thinking up another Jolly Wheeze.
What the hell next!?

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