Do I have to wait until Amazon receives the inventory before starting the Amazon PPC Advertisement?


#1

I am a new seller and I have sent my first inventory to Amazon and started the Amazon PPC campaign although the shipment has not yet arrived at the FC. When I clicked the item link to view it as a customer it was showing me as “Fulfilled by Amazon” and there was a Buy button button already, so I thought that I can start the campaign even if the shipment has not received by Amazon. But after getting some clicks and no sales I went to see the item link I see that now it is showing as “Currently unavailable”.
My question is do I have to wait until Amazon receives the inventory to start the advertisement or I can just start the campaign right now?


#2

if you start it now it will cost you money without buyers actually being able to buy your items
goods are usually received in with a week depending on -

are you fully verified as a business seller ?
did you require permission to sell your item or in the category ?
do you have insurance ?
do you have all the relevant safety tests / marks / certs for your product ?


closed #3

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