Hello. A couple of days in and we have some information to share:
- Increasing prices by £0.50 - £2.00 per item roughly has made no difference to the volume of sales either up or down, but we don’t have any direct competition apart from other “Brands”. The only benefit is that we obviously have a little more profit in the items - but this was inevitable and planned for 2020 anyway.
- In Search, we have been working on keyword searches and submitting new information to the catalogue against these products - of course we don’t expect an immediate result, but here are two things that may help:
We haven’t used these before, but we are now following some of these guidelines and are going to try Jungle Scout for 1 Month to see if it helps.
When using the same search terms as we do before listing our products and checking our placements, we now don’t even appear in search, where we did before. We have however, noticed that listings with shorter titles and those defined within the first 5 or 6 used words. e.g. “[BrandName] KW1 KW2 KW3 KW4 KW5 [and then the rest of your title]”, appear to match search terms better and higher ranked than “[BrandName] text KW1 text text text KW2 KW3 text KW4 text text text KW5 [and then the rest of your title]”, for instance.
Suddenly there also seems to be some random Chinese Sellers never seen before, appearing on Page 1 and 2, and the listings aren’t even good - neither are the reviews and their shop score is much, much lower than ours, so we really don’t get how they are even showing in the first few of pages and we don’t even come up at all anymore where we always used to display (These are not sponsored products either).
The exact amount we are down now is 58.8% MTD, and even FBA stock has slowed down - some items haven’t even moved in a week - whereas before, we would sell a good 20 - 30 units a week on each model.
Something is wrong - very wrong but Amazon keep giving the same message here - a template that all sellers are getting - and @Katzenworld_Shop has also already posted this along with other sellers.
Amazon Message Response Follows
Hello from Amazon Selling Partner Support. Thank you for contacting us.
With regards to your email, I could understand that your concern is regarding your seller account wherein you mentioned that there is a drop in sales.
In this regards, I would like to inform you that I have reviewed your seller account and all of your inventory are showing active status and they are live on Amazon and visible in respective marketplaces.
Moreover, please know that your performance metrics are in shape, all activities are being performed as It is set by the instructions and guidelines.
Therefore I would request you to not worry in this regards also in order to boost sale I would like to inform you that the biggest drivers of sales on Amazon.co.uk are Search and Browse. There are three key areas you can work on to more effectively surface items and drive sales: search terms, the browse node, and detail pages.
Search is based on three fields of information: title, brand, and the five keywords provided in the inventory feeds. To optimise search results, use a descriptive title, including applicable information from the following:
- Brand, item description (MP3 Player, Computer Speakers)
- Line (Rio, JBL)
- Colour (Black, Gray)
- Size (20 Gig, 15")
- Quantity (Pair, Twin Pack)
Do not repeat terms from the title or brand fields in the five search keywords. The keywords should give related ways for customers to find your product. For example, if the product makes a good Mother’s Day gift, use that as a keyword term. You can test different terms to see what works best to surface your product.
Title Example: Rio 40GB Green MP3 Player
For more information using search terms, please refer to:
To better surface your products in browse, use the most specific categorisation terms available, and provide all applicable keyword attributes.
For more information regarding categorising your products, please refer to:
►Product Detail Pages
Once a customer finds the product through Search or Browse, the product page becomes your selling point. You should ensure your product pages meet or exceed other merchants in your category. There are five key components on the product page that can help with sales: title, image, price, feature bullets, and description.
Title: As previously mentioned, the title should be descriptive. Title is key to a customer’s buying decision, so you should ensure that the title gives the information a customer needs to differentiate your product from similar ones.
Image: The image should clearly display exactly what the customer is getting. The image should be on a white background and display only the product the customer is purchasing (e.g., if the product is computer speakers, do not show a picture of the computer or other peripherals, only the speakers).
Price: Ensure your price (product + shipping) is a good value. We have found that low or free shipping has a definitive impact on sales.
Featured Bullets: Through testing, we have found that featured bullets increase sales. Featured bullets should be limited to about 80 characters each. They should highlight key features, such as ease of use, notable features, accessories included; basically, whatever separates your product from others. Be consistent with the order of bullets throughout your products. (E.g., if you start with notable features, always start with notable features.) It is fine to repeat information from the title and description. Use bullets to highlight the 5 key takeaways you want customers to have.
Description: This is your opportunity to describe the product in detail. Here, repeat the key features as well as any other information the customer should know. This is also the key place where you can market to the customer. What makes this product so special customers should buy it?
By reviewing the search terms, browse node, and detail pages, and making changes where needed, you are setting yourself up for success. Your products will be easier to find and customers will clearly know the details they need to make a buying decision
For more information about optimising product detail pages, see:
We value your association with us and looking forward to continue business with you and support you in your future endeavour.
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