FBA - Brand Transparency


Has anyone start using the Brand Transparency program?

We’ve just start enrolling one selected ASIN with just above the minimum MOQ of 10 and wondering if there is an additional icon on listing on the Amazon site when on sale


Hi @ fonzi,

Thank you for reaching out!

Please keep us posted about your experience with the Brand Transparency program and I hope, that you will get more insights from other sellers.

Kind regards,


16 units have reached and I am keeping an eye on the ASIN to see if it grants any “exclusivity” like anything beside the Prime badge really


Check the forums recently someone has had a major problem using Brand Transparency with Amazon miss labelling items