Free webinars on advertising, Pan European FBA, and Amazon Business


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Our free, weekly webinars give you the tools and insights to grow your business on Amazon. These webinars optimise your self-service advertising campaigns to reach your goals and increase sales.

Learn tips for selling and protecting your brand, pan-European programme, and how to scale deals across the EU.

You can access our recorded webinar library and October webinar calendar online.

Amazon Advertising webinars with live Q and As

Introduction to keywords and sponsored ads

October 11, 2021, 10:30 a.m. BST

(Level: Beginner)

We’ll cover the ins and outs of keywords in this webinar such as how to find new keywords, evaluate existing ones, and adjust them to your goals.

Register here

Strong foundation, strong ads: Get ready for advertising

October 12, 2021, 02:00 p.m. BST

(Level: All Levels)

We’ll cover advertising eligibility, key retail matters to consider when creating sponsored ads campaigns (such as how to create engaging detail pages), and tips for choosing the right products to promote.

Register here

Introduction to bids and budgets

October 13, 2021, 10:30 a.m. BST

(Level: Beginner)

In this webinar, we'll explore how bids and budgets affect your campaigns, and how to create a strategy that works for you.

Register here.

Sell on Amazon Webinars

Learn how to optimise your listings and improve discoverability

October 12, 2021, 11:00 a.m. to 12:00 p.m. BST

High-quality listings that have complete and accurate information make it easier for customers to discover, evaluate, and purchase products. Join this webinar to ensure that your listings are of high quality.

Register here.

Already using Pan EU FBA to sell abroad? Learn how to make the most out of it and maximise your selling benefits

October 13, 2021, 11:00 a.m. to 12:00 p.m. BST

It’s time to maximize Pan EU FBA and its benefits to take your international selling to the next level. Join us for potential savings information and to enrol in the latest countries available to you!

Register here.

Use Seller Central tools to quickly implement business discounts on Amazon Business

October 14, 2021, 11:00 a.m. to 12:00 p.m. BST

Join a live session with an account manager from our Selling Partner Support team, and learn how you can implement business prices and quantity discounts easily. Offering discounted prices to Amazon Business customers can help you receive more orders from this growing customer segment, and convince them to purchase in larger quantities.

Register here.