Free webinars on advertising, Pan-European FBA, the Brand Owner education series and more


Our free, weekly webinars give you the tools and insights to help you grow your business on Amazon. Find out how to optimise your self-service advertising campaigns to reach your goals and help increase sales. Learn tips for selling and protecting your brand, Pan-European program and how to scale deals across the EU.

Register here. You can also access our recorded webinar library and October webinar calendar online.

Amazon Advertising webinars with live Q&As

Help boost visibility with deals and self-service advertising solutions on October 4, 2021, 10:30am BST

Get the most out of big events on Amazon, not just by running deals, but making those deals even more visible with our self-service advertising solutions. In this webinar, a deals specialist from the Amazon Marketplace team and an advertising specialist will guide you through how to set up deals for your products. They will also show you how to support your deals with Sponsored Ads to help extend their reach.

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Introduction to campaign targeting methods (Level: Beginner) on October 5, 2021, 10:00am BST

In this webinar, we will explore different campaign targeting methods, such as automatic, keyword and product. We will also show you how and when to use these targeting methods to help maximise campaign performance.

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Increasing consideration with Amazon Advertising (Level: Advanced) on October 7, 2021, 2:00pm BST For sellers enrolled in Amazon Brand Registry

Consideration is a key moment in the customer decision journey, and we are about to explore it with you in detail. Learn how to use our self-service solutions to enhance consideration for your brand and products, and build lasting connections with customers. For sellers enrolled in Amazon Brand Registry.

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Peak season live chat: Creating ads for key events (Level: All levels) on October 8, 2021, 11:00am BST

Want help with building campaigns this season? In this free session, an advertising specialist will answer your questions, help you get started and help you take the next steps.

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Sell on Amazon webinars

New topic: Pan-European FBA – Discover the latest announcements for 2021 and the unique programme benefits on Tuesday, October 5, 2021, 11:00 AM - 12:30 PM BST

Did you know that you could save more by storing your products in additional countries across Europe and enrolling additional offers?

Learn how to expand and maximise your Pan-European FBA benefits across Europe by joining this webinar, and listen to testimonials from sellers who will share their experiences.

The programme just got bigger. We have expanded to The Netherlands, Sweden and Poland. We have also launched the new Small and Light programme in Europe.

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Brand Owner Education Series: Are you ready to protect your brand during Peak Season?

October 6, 2021, 11:00 AM - 12:00 PM BST

Learn how to protect your brand and customers from counterfeit goods during Peak Season with our brand protection tools: Transparency and Report a Violation (RaV).

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How to improve your chances of your product becoming a featured offer for Fulfilled by Merchant

On October 7, 2021, 11:00 AM - 12:00 PM BST

Discover new features to help improve your Fulfilled by Merchant business and potentially boost your conversion. Learn how to increase the accuracy of your orders with Valid Tracking Rate (VTR), as well as how to ensure high-satisfaction customer experiences with Fulfilled by Merchant returns. We will take you through a live demo walk-through of Fulfilled by Merchant shipping settings.

Register here