Handmade Newsletter - January Edition 2022


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THANK YOU FOR 2021

Thank you to all the wonderful Makers who were part of the Handmade community in 2021 and another record-breaking Black Friday and Cyber Monday!

Customers shopped more holiday prep and décor than the year before, with increased purchases of items like Christmas ornaments, candles and wax melts. For more trends, check our Press Release .​​​​​

WHAT’S NEW?

​​​​​​​​SELLER NEWS​​​​​

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TIPS, TRICKS & REMINDERS

VALENTINE’S DAY IS ONE MONTH AWAY

To drive traffic to your products leading up to the holiday, make sure you have relevant search terms.
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Confirm they accurately reflect what you are selling and do not repeat words. For example, if you want to show up under both searches for “gold necklace” and “custom necklace”, you would enter “gold necklace custom” as your search terms.

We’ve compiled a list of search term examples below:

Jewellery
Jewellery necklace earrings accessory minimalistic simple initial name birthstone
Home
Doormat print frame pillow home décor cutting board
Other Gift-related Terms
Gift valentine’s girlfriend boyfriend wife husband personalised customised engraved etched ​​​​​​

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IT’S NOT TOO LATE TO REQUEST A REVIEW

What a better time to request a review for your latest delivered holiday orders? Customers love reviews because they can help make buying decisions easy and efficient.

Request a review by going to Orders > Manage Orders > Shipped tab > Order number > Request a review.

This will send an automated email to the customer asking to submit both a product review and provide seller feedback.

Note: This feature can be used once per order, between 5-30 days after the order delivery date. It is forbidden to ask a customer for a positive review.

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SMALL AND LIGHT PROGRAMME

Do you sell non-personalised small and light products priced below £9 (including VAT) ?
If yes, then our FBA Small and Light programme is a perfect way for your products to gain the Prime badge.

Due to recent positive changes to the programme, it is now easier than ever to join FBA Small and Light: Your products do not need to meet any sales velocity requirements and you can inbound as many or as few units as you would like (there is no longer a requirement to inbound 24 units per ASIN).

Before enrolling in the programme, make sure to populate dimensions and weight fields in your product attributes under the “Manage Inventory” tab and remember to register for the FBA New Selection programme to receive benefits reserved for only our new to FBA Sellers.

Want to learn more?

Register for our FBA Webinar on January 18th. ​​​​​​
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GETTING TO KNOW OUR HANDMADE FAMILY

In 2022, we want to get to highlight more of the faces and stories who make Handmade unique.

MEET—SALT AND LIGHT BOUTIQUE

Joined in 2021

In their words:

“We are a small family business who enjoys serving others. Our passion is providing families an opportunity to celebrate one another through fun t-shirts designed to highlight togetherness and belonging. We have been able to accomplish big goals in reaching families throughout the entire US by selling on the Amazon Handmade store.

Amazon Handmade has been nothing short of incredible. We have benefited from helpful Handmade Support with immediate response and passionate concern. Handmade Support representatives are always willing to dive into the problem and surface with a helpful solution. “

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