Handmade Quarterly Newsletter | Fall 2021


We have important updates to share with our Makers! Need Help?

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This newsletter is for YOU!

The Handmade Quarterly Newsletter is our way of communicating important updates with every Maker in our Community. The Handmade Team is here to support and help you best prepare for the holiday season that’s coming our way!

Stay connected with other Makers in the Handmade Community by joining our exclusive Facebook group or visiting the Handmade Forums.

Important Tips, Announcements, & Reminders

Upgrade your Seller Central Account to a Professional Selling Plan
Are you a Handmade seller with an Individual Selling Account? If the answer is yes, then upgrade to a Professional Selling Plan now! The £25 monthly fee is waived for approved Handmade sellers.

If your account remains on an Individual Selling Plan, Handmade listings will fail to go live, and features including your Maker Store, promotions, inventory feeds, spreadsheets, and other benefits will not be available.


Required Fields: Bullet Points & Search Terms
Based on a 2018 study of 2,000 US Sellers, nearly 75% of shoppers start their Amazon shopping journey using the search bar. Search Terms and Bullet Points are key catalog attributes that play a critical role in search relevancy and Customer experience , which is why they’ll become required fields on all new listings beginning September 27, 2021.

Over the course of the next couple of months, we are adding generic Search Terms to any listings that do not currently have any identified. You can verify whether Search Terms have been added by navigating to the Keywords tab for each of your listings. Of course, you can replace or add Search Terms we have added with ones of your own.

Required field: Price Per Unit (PPU)
Products sold by weight or volume in our Beauty & Grooming and Pet Supplies categories are required to specify a Price Per Unit (PPU) to deliver an accurate and consistent experience. Entries for Unit Count and Unit Count Type are currently found in the More Details tab when creating a new listing or editing an existing one. Those fields will migrate to the Vital Info tab on September 21 where PPU is currently required by law in the EU (United Kingdom, Germany, Spain, Italy, and France). Sellers in NA (United States, Canada, and Mexico) will be required by Amazon to supply this information beginning September 27. Amazon will begin enforcement of these requirements beginning October 27 .

Mandatory field: Country of Origin
Country of Origin (COO) for your products will be mandatory after August 22, 2021. After this date, you will be unable to create new listings without selecting your product’s COO information from the drop-down menu or to edit existing listings until COO information has been provided. If one or more of your items are made in multiple different countries, the COO is the country or territory where they were last substantially worked or processed.

This change is meant to improve the quality and consistency of Amazon listings and to ensure that FBA Export orders continue to be sent across the border smoothly.

Videos on Handmade Detail Pages for Desktop
Handmade Sellers now have the ability to upload short videos to detail pages, which will appear on your detail page next to the images. Videos are a great way to educate Customers about your item or brand. Please refer to this Seller Central help article for more details on how to upload videos.


White Background on MAIN image are required across Amazon
Listings with missing MAIN images or failure to meet imaging guidelines past the June 30, 2021 deadline may result in the suppression of your ASIN from search results. White Backgrounds improve product discoverability, provides the customer a better shopping experience, and aids in buying decision!

In addition to your main image, we recommend 3-6 alternative, lifestyle images per listing. Customers consider additional images as a key factor in their purchase decision.

-The Handmade Team


There is no option to upload videos on Handmade items. The link within the news letter sends you to Brand Registry. Anyone else have this issue?


Hi! The link in the Newsletter leads to the “Upload a video” help page:


Can you confirm if it works for you, please?


Thank you for your reply.

Yes, the link works. Step 1 says “ 1. Go to the Upload & Manage Videos page.” However, the page opens the “Brand Registry” sign-up page. The option doesn’t seem available to Handmade.


Is any other Handmade seller having the same issue following the guidance for adding a video to your listing? Has anyone had any success?