How to do Negative Product Targeting with Manual Campaign


I am a new seller on Amazon and running an Exact match keywords PPC campaign for our products. I have noticed that my listing is getting a lot of clicks through other competitor product pages with no conversions. This is increasing my PPC cost with no sale. Is there a way to have my product not shown on the competitor product pages in the sponsored ad section?


Have you been through seller university?


If you click on you’re campaign from the management section of advertising you should see a drop down menu select negative targeting and from there you can enter any keywords or products you don’t want to target.


Hi Tech.
The negative targeting option is only available for Auto Campaign. In manual campaign, it shows “Negative Keywords” and does not have the option to add a target product.

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