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Handling Defective or Incorrect Returns
by Seller_XUNeUuvrQDpgP

Hello Sellers,

We Community Managers are happy to help you with A-Z Guarantee claims. Recently, however, we've seen a lot of cases where previously submitted returns of incorrect or defective items were not processed correctly. So, here's a brief explanation of how to handle such returns and avoid misunderstandings regarding A-Z Guarantee claims.

So, how do you do it?

If you receive the item from the customer and notice that it's in poor condition or isn't the correct item, take a photo of the shipment. To be on the safe side, try to include any tracking numbers/labels legibly in your photo.

Regardless of the circumstances of the return, the policy stipulates that a refund must be processed within 48 hours of receipt of the return. If the return is defective, you should select the Partial Refund option. Here you have the option to upload a photo and note the condition of the item. A partial refund is also possible for 0% of the purchase price.

Once you have processed the partial refund, inform the customer about the reasons for the partial refund via the messaging system. Here you can then discuss further steps to resolve the situation with the customer.

Under no circumstances should you close the return or inform the customer in advance and wait for a response without initiating a refund. If the return is faulty, note it as described above and then resolve the situation. A partial refund does not preclude a further full refund after the problem has been resolved.

Important: These explanations do not apply to returns with a refund after the first scan. For these, see therefund policy for seller-fulfilled orders with prepaid Amazon return labels.

Regards, Spencer

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Account deactivated
by Seller_0yYhq3ZRg4O6b

We haven't sold any items using this account for the last 3–4 years and it was on the basic plan. We have a different account selling entirely different products. However, two days ago, I received an email from Amazon saying our current active account will be deactivated, apparently because this old account was deactivated due to missing credit card information.

I’ve now submitted the required documents. Does anyone know how long the approval process typically takes to reinstate a deactivated account?

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Brand Approval - Invoice Gets rejected for no reason
by Seller_bIwOM7HzvfZcl

HI! We are trying to sell Lancome products as we see tens of sellers doing so. I applied to sell Lancome products with an Invoice from an european distributor, highly reputable, extremely easy to verify ( distributor, not the likes of Qogita ).

Of course, support rejected with the following : "We have reviewed the documentation that you provided and determined that you are not eligible to sell Lancôme products. We evaluated the information that you provided, but it did not pass our review.".

We have good metrics, hundreds of thousands of pounds in sales in the past year, good reviews, low return rate. I do not know how to win with these guys.

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Seller Application
by Seller_tJojjzGVVZBCu

Hi, anyone have any idea how to complete the seller application for selling LEGO. I applied 3 years ago and was accepted and no I have to reapply but keep getting declined with no reason why? I actually bought the LEGO from actual amazon as well which I don't understand why they decline me?

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Hello fellow sellers,

I’m facing an issue regarding product authenticity compliance on my Amazon account and I’m hoping to get some advice or hear from others who may have gone through the same.

I listed a product — and shortly after few months, I received a product authenticity policy violation from Amazon.

The product was purchased from a reputable and well-known official wholesaler based in Europe. I have submitted the commercial invoice (including all required details), but Amazon still marked it as inauthentic and rejected the appeal.

Has anyone else faced a similar situation where an invoice from a legitimate source was not accepted? Do you recommend submitting a new appeal with more explanation, or waiting for Amazon to request additional documents?

Any advice or shared experience would really help. Thank you all!

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guys need urgent help,

My listing got blocked due to brand violations. I have listed my product as an existing listing and I thought it’s generic. There was no approval needed at first. I shipped the inventory to Amazon werehous and started selling, next day I got blocked due brand complaint. Now I am trying to settle the violation and creat removal order to get my inventory back, however the seller support telling me that it takes 60 days to do so and some of them says you could do it straight away. The seller support wasn’t quite helpful for me, furthermore I have contacted the brand directly to recall thier complaint and they consistently ignoring me.

Please advise me on what to do. I am getting charged by leaving my inventory in Amazon warehouse every day.

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USA Seller Verification Documents
by Seller_KCL1F83pc4Cdn

Hi All,

I'm a UK seller trying to register for a USA account. They want documents such as utility bills, phone, electricity etc... Due to me currently living at home none of the bills are in my name and I cannot speak to anybody from US Seller central. Repeatedly tried through EU to speak to somebody but they won't. keep auto rejecting any mobile phone bills or bank statements i send in. Over a year now. Any suggestions? Thanks!

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Suspended account
by Seller_WB7houTb6LEmY

Hello Amazon seller supports, please help I need more explanation to push forward like this advise from JillyB qouted (This is a complex situation, and none of us here can really advise satisfactorily. You should not have opened a second account when the first one could not be verified. The only way is to reactivate the first and then close the second. What is your home marketplace ? UK, or elsewhere ?) This question is followed properly by me. When my seller account could not be verified successfully in Amazon UK. I wrote in to the support I want to close my account. I was told to do so. I successfully closed my account in North America even tried the same process at other market places but that of UK didn't close. Six months later after I was referred to the financial ombudsman for their evaluation. Somebody told me my books are still selling at the North America. I searched it and found it. That made me to reopen the seller account in the year 2019 hence no disbursement to me. Now in the year 2021, the account health department stopped accepting further appeals from me. Like if I click on submit New appeal it's not working. I went back to close the account again and waited 6 months no pay off. So not to lose all I have to open the second account and published more books in there. Some of the friendly supports could no longer advise me as the new account got deactivated according to section 3 of Amazon seller policy. My big question is, should Amazon withold a pay off from a seller they don't want. I did all the necessary thing's to be paid off when I closed my first account and the second account was successfully verified in the year 2022. Please I need some more help and guide to this from Amazon support statt. It's painful to labor in vain. Even now I cannot trace the first suspended account to login.

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I don’t even know where to start. I’ve been selling on Amazon for a while, doing everything by the book. I offer real products, ship with FBA, maintain a clean account, and I treat every buyer with respect. But none of that mattered in the end.

A buyer named Janet Payne has been repeatedly purchasing the same item from my listing. Each time, she claims "performance or quality not adequate" — but never once returns the product, never files an A-to-Z, never goes through any official complaint route.

Instead, Amazon quietly refunds her. Every. Single. Time.

Here are just a few of her orders:

202-9518971-4398749

202-4264305-1225105

202-2093544-8173138

I submitted multiple cases to Seller Support, included full documentation, confirmed shipment, and BEGGED for help. Nothing. Janet got to keep the product and the money. Again.

Funny thing is, this janet doesnt even try to hide it, its the same profile, u can see 5 orders all refunded and they are ordering more and more. i cant cancel the order cz of fba. with fbm i dont get the buy box so i removed the listing completely....

Then it got worse.

Another buyer — Michelle Sadd — began doing the exact same thing. Same product. Same excuse. Same refund.

We called her number to try to sort things out… and who picked up the phone? The same voice as Janet Payne. She told us directly to stop selling this ASIN. This wasn’t just refund abuse anymore — it felt like harassment. Sabotage.

So what did I do? I refunded Michelle myself. Out of my own pocket. Because I didn’t know what else to do. I felt trapped.

And then... Amazon refunded Janet again. After everything. After all the evidence.

I asked for a refund reversal, for my ODR to be fixed, for help.

They said no.

They let her win.

They let me bleed.

And they don’t care.

I don’t know how a platform that preaches fairness and customer obsession can let abusive buyers run wild while hardworking sellers get trampled.

I’m writing this because I don’t want to be silent anymore. If this has happened to you — speak up.

If you know someone at Amazon who cares — show them this.

Because sellers like me are drowning in silence, and nobody is listening.

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Changing Ltd Company Address
by Seller_muWGPv0Y6PgOb

We will soon be moving home, and my LTD is registered at my home address. I will of course be changing the LTD address with HMRC, Companies House, VAT and all of that, as well as changing the address on my business bank account, the one linked with Amazon for charges and disbursements.

I realise when i change the business address and registered persons address within seller central that I will be asked to re-verify and will be asked for supporting documents. I am hoping someone who has just been through the same exact process of changing LTD company address to a different residential address an help me - which documents were requested of you?

I'm assuming business bank account statement with new address. But as its a residential address obviously any bills (electricity, gas etc) will be in my name, not my LTD name. so were you asked for a utility bill and if so how on earth do you give Amazon one of those?

Did you get asked for any certificate from Companies House to show your address? I know I can order one of these so could do so in advance if you've been asked for something like this?

Basically this should be simple but I obviously need to pre-empt something unusual being asked for, you know how it goes!

Thanks in advance!

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Sales slow today
by Seller_LV7u1trC9Mscd

Hi,

Could be me overthinking and over reacting as it is only 11:41am but today sales are on a different level of slow,

I have noticed the campaign dashboard has updated so I don't know if there is a change in visibility of products.

Not had any issues all week but today it is like we have fell off a cliff, anyone else experiencing the same?

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