We are introducing improvements to our Pan-European programme to help your business grow internationally by reaching millions of customers across Europe at a lower local cost and with the fast delivery that customers love.
After listing your products in the required Amazon European stores, you can choose which countries to enable for Amazon to distribute and store your products to meet expected customer demand, at no additional cost to you. As a result, in countries where your products are stored, you will enjoy Amazon fast delivery and local fulfilment fees.
Thanks to the Pan-European FBA programme, you have the opportunity to boost your European sales up to 30%* while saving up to 53%** in fulfilment fees.
How to get started with the new Pan-European FBA
- List and sell your products in the required Amazon European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it) with Prime badge eligibility.
- Enable additional countries for Amazon to distribute and store your products close to customer demand. There is no additional cost and you can enable as many available countries as you want to accelerate your business.
- Send your inventory to your nearest fulfilment centre and let Amazon do the rest. Amazon will also place your products in countries where you already have provided a VAT registration number in Seller Central.
- Enjoy Amazon fast delivery and local fulfilment fees for your products listed in all required Amazon stores, in the countries enabled for storage.
*Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to similar FBA Selling Partners not using Pan-European FBA.
**Calculated as the highest achievable savings comparing the EFN fulfilment fees with the Local fulfilment fees.