As I’ve started listing and selling products, one of the key hurdles I’ve been facing is brand gating. Despite purchasing stock directly from well-established manufacturers and reputable distributors, including brands like LEGO, L’Oréal, and Nivea and submitting the necessary invoices (all within 180 days and meeting Amazon’s stated requirements), my applications to sell these brands continue to be declined without a clear explanation.

I keep getting this generic response...

"We have reviewed the documentation that you provided and determined that you are not eligible to sell (The Brand Name) products. We evaluated the information that you provided, but it did not pass our review.

We took this action to ensure the mutual success of our sellers and buyers on our site."

I also bought Oral-B as per requirements, but then after purchasing stock, when applying, I was declined the application saying I needed 100 units. I wasn’t informed beforehand when I applied to ungate the brand.

To clarify, each invoice includes:

My full name and business address, matching the details on my Amazon selling account;

The full name and address of the manufacturer/distributor;

A quantity exceeding the 10-unit requirement (e.g., 30 LEGO items from LEGO directly).

Invoices showing the invoice number clearly.

I’ve also provided supporting images of the products where requested. Yet, despite fulfilling all the outlined criteria, I am still unable to move forward with ungating these brands, and this has limited my ability to scale effectively.

Please could somebody assist me on what I am doing wrong?

For anyone uses Royal Mail - please keep an eye on your invoices for IPROL "unreadable barcodes"

These surcharges are not notified in the standard way and buried in the invoice.

I also believe that many of these charges are false and the issues lies in Royal mail's systems.

If you believe your labels are correct - make sure to dispute the charges in the way you normally do (i.e. Royal Mail Contact Finance Form)

Hello everyone,

I am on Amazon for atleast 7 years now as a side business. But my sale has gone quickly from last couple of years.

I have tried marketing - keyword search A+ contents and spoken to Amazon Seller experts (they said your account is healthy, we dont see any issue).

But now i am desprately looking to make some sales. For example ASIN B07ZG35DXX and B08BWD2F5C .

These were my high profit making, but i have to bring them almost 0 profit to generate some sale.

Can someone please have a look and help me with some expert solution.

Thanks

FR

Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

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