Ive been on handmade for 7 months now and sales have been frankly dire so i haven’t paid it much attention as i manly sell on etsy.
(when i say dire, in the last 7 months my amazon handmade sales have totalled £650.00, the same listings on etsy have totalled just over £48,000.00!!)
Thought id have a nosey today and do a bit of seo etc to see if i could start to grow my handmade sales…
So i turns out that my listings are only visible in search if the customer selects “handmade” from the categories. even though for my primary long tail keyword there is only 3 pages of results, my listings are simply not displayed for what is my main search term and best performing keword.
As a customer i just do a search, i never drill down categories to find a product that i want to buy. if i get to the end of search results i presume thats all there is, how does the customer know there’s more products that match their search but hidden away in the handmade category??
Beginning to think handmade isnt worth the effort if we’re basically hidden away in a corner!