Multi-Channel Fulfilment: unbranded packaging for footwear and clothing now available


In October, we launched the free unbranded packaging programme for Multi-Channel Fulfilment (MCF) orders in the United Kingdom. We’re pleased to announce that we can now ship your footwear and clothing orders in unbranded packaging.

The Unbranded Packaging programme enables MCF sellers to fulfil orders from off-Amazon sales channels in unbranded packaging for no additional fee. The packaging materials – including boxes, tape and poly bags – don’t contain any Amazon branding.

This programme eliminates confusion for customers who had previously placed an order on Shopify, eBay and received their products in Amazon-branded packaging.

All MCF sellers are automatically enrolled in this programme. The programme applies to all sortable items and items less than 45.72 x 35.56 x 20.32 cm, 9 kg or both.

Go to the performance dashboard to find out what percentage of your orders are being shipped in unbranded packaging.

To learn more about MCF, go to Multi-Channel Fulfilment: Fulfil orders for your sales channels

To get started, go to Multi-Channel Fulfilment


Amazon branded packaging

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