New Desktop Sponsored Brand Ad Layout... Thoughts?


#1

Hi all,

Last couple of days the layout/design of the Sponsored Brand Ads changed. The new design (on desktop browsers) squashes the brand/company logo and leaves empty space to the right of the products.

Just doesn’t look as good or have the same impact as the previous version. The previous version is also being shown in the ad preview, which is not correct.

Amazon support said “From time to time, we test multiple versions of our ads to help determine which characteristics or services are best for our customers”. They also said I can change the new design in the creative which is not true.

Does anyone prefer the new layout and does anyone know how long these “tests” usually last?

Thanks for your input.