We are going to be leaving the Handmade section of Amazon as soon as we can.
I rank number 1 for a ton of searches within the handmade section itself. But when looking at the main ‘all’ section of amazon search they are nowhere to be found.
This is despite the fact that only half of the full first page of results is actually selling what the user is searching for.
I have concluded that being on handmade is a hindrance to business and therefore am leaving. I suggest others take a look at the way they rank also as it is clear to me that Amazon are algorithmically penalising or limiting the ranking potential of the products.