Can somebody clear this up for me?
I’m advertising my whole range of products (a few hundred).
After clicking through to the adgroup in question and then clickning the ‘search terms’ tab I noticed that about half the clicks I’m paying for are associated with products and ASINS that I do not even sell. Other people’s posters mostly but sometimes entirely different products like filofax or clothing.
Why would a click I have paid for go to somebody else’s listing??