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On June 10, 2025, we’ll have another Ask Amazon event from 8 a.m. to 4 p.m. GMT with Veeqo’s CEO, Matt Warren, who will answer your posted questions on UK Amazon Seller Forums.

Veeqo is our free multichannel shipping software that allows you to fulfill orders across multiple online stores. You can import your orders from multiple stores and manage them in one place. Veeqo connects with a number of different stores.

To post your questions, go to UK Amazon Seller Forums.

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Change product brand name generic to brand name
by Seller_HJZZpg5GdazXj
Amazon replied

We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?

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We have created many ASINs with our own brand name. Lots of listings have variations. However Amazon bots have changed the manufacturer on some of our listings to our brand name. As well as being incorrect, it means that the ASIN that has been changed can no longer be part of the variation as is now a stand alone item. It's so frustrating!!

I cannot just edit the ASIN to change it back again as I get an error message saying it is not what is in the Amazon catalogue. Though this doesn't seem to stop their bots from changing the manufacturer name in the first place!

I have contacted seller support many many many times and I just get a copy and paste from the help about how to upload a spreadsheet to 'Add a product'.

Has anyone on this forum managed to change the Manufacturer and how did you do it?

Any help is greatly appreciated.

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I am looking for some help please from the Mods regarding an issue Seller support cannot understand and are not helping at all.

We sell Sunglasses and eyewear and we pay extra to include a carry pouch and cleaning cloth with every set, because customers want this, it helps improve the life span of the item, allows for cleaning and prevents damage.

Around 2 years ago we changed some images to show this and the accessories as they are fundamental to the product and for the customer buying experience. We spoke with Amazon who confirmed this was completely acceptable, but there should be no swing tags or product packagaing.

Completely fair and understandable. Fast forward to now, we have put some images on and they have instantly been supressed.

It is because the system thinks that the pouch is a swing tag. I totally get that with the drawstring. Previously we were told to get the catalog team to check this and then overide it as it was not correct. So it should be really simple.

However, seller support are not helpful in this. We have gone from, oh its a swing tag, which its not and we proved, to its packaging, which its not and we proved. To your not allowed to put accessories on the image, which again according to Amazons own terms and conditions is completely wrong. To "do not show accessories or any props that ARE NOT included with the purchase., which is not relevent as THEY ARE included.

I understand no tags, and no packaging and not including props or images of things not included, as that would confuse the customer, but my images are very compliant and more than that they inform the buyer. If someone is looking for a set of glasses and two are side by side and the customer wants on with a pre ready protective pouch and cleaning cloth, then they should be able to see that item and select it.

But seller support seem to be quoting random bits of the policy which are not even relevent, its going around and around and around the case ID is 11153215832.

1, the system flagged the item as maybe having packaging or swing tags on it. We have confirmed as you can see that the product packagaing is a clear transparent bag with our logo and details on. The swing tag for the product has our details on ans ISO 12312.1 safety information. Neither of these are shown on the image, so this is not relevent

2, You have provided this link to image guidelines, as I am telling you a carry case in this case and cleaning cloth is an important product feature as it protects the product from damages and allows cleaning, customers actively search for this. Your own guidelines catagorically state this is ok.

3, For the next paragraph you quoted, it says "do not show accessories or any props that ARE NOT included with the purchase." Makes complete sense as you do not want a customer buying a set of sunglasses and expect a pouch and cloth. However, as you can clearly see every single set has this. So they are included, as such this paragraph is not relevent

4, It then says the following, as such you can clearly see that where accessories are included they should be included in the image.

"Only show one unit of the product and any accessories that are included in the purchase. For multipacks or assortments, read further guidance in the Product category section below.

Don’t show accessories or any props that aren’t included with purchase and might confuse the customer."

5, "Don’t include packaging, unless it’s an important product feature, for example, a carrying case or gift basket may be included."

https://sellercentraleurope.amazon.com/help/hub/reference/G1881mons_sel_mkid=amzn1.mp.o.A1F83G8C2ARO7P&mons_sel_dir_mcid=amzn1.merchant.d.ACPJBQ35I4ZAOXBUOVF3ZIEA6Q7Q&mons_sel_dir_paid=amzn1.pa.d.ADUNAFDM4ETMWHPGJQR2G2BIURMA&ignore_selection_changed=true

It is highly relevent and important to customers to be able to see the full item they are purchasing. If you were to buy a Karcher K19 power washer and I was selling it with a snow foam and extra powerful nose attachement, you would expect to see them in the image wouldnt you ? as they are highly relevent to the product.

In the same way, if I had a Karcher and was selling it with a lovely handy travel case, you would expect to see that on the image also. Or if I was selling a mobile phone carry case, tempered glass screen protector, you would expect it to have those on the image as they are incldued.

Mnay people actively search for Reading glasses with pouch, or sunglasses with pouch and cleaning cloth and I know from previous conversations that this is absolutely fine and fully compliant, but I am getting nowehere with the current seller support so any help is greatly appreciated

@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP@Seller_TSXM2A5nxWSuH@Seller_Huz6FT08OxHAR@Seller_Udi0JNbTrsmUV

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5461 error - I've hit a brick wall
by Seller_NU3xq4iecR2Xz

I have my GTINs from GS1 (a completely new GS1 account as this is a new brand on Amazon) and completed the required details for a new listing. However, upon submission, I keep getting the 5461 error code.

This is despite having received brand approval already.

The error screen prompted an additional dialogue screen for review submission. So, I did that and provided all necessary information and images. Despite this, my submission was rejected and I was told the GTIN I provided was not valid. I’ve double-checked and that’s not the case. It's valid. I spoke to the people at GS1 and they confirmed this.

I have a trademark pending and would also like to sign up for Brand Registry, but one of the requirements for that is providing an ASIN for one of your products. But I can't do that because I can't get past the 5461 error to list anything!

I've done everything by the book, but I'm completely stuck. Can anyone offer some advice. I’ve tried using Amazon help desk, but that hasn’t helped.

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Once again another limit on communicating with buyers, why does Amazon think this is a good thing? First they opt all buyers out of receiving messages and they have to opt back in to get any messages and now even important messages cannot be sent.

We know that Amazon cares little for their buyers and if there is an issue just refund and that is it, however most of us as professionals like to let buyers know of an issue or if the buyer has made a mistake and we pick it up we can let them know.

But no, no communication allowed, how is this a good thing to frustrate buyers and not be able to let them know of an issue? What is a 'critical' issue anyway?

Oh well, looks like we will just have to cancel or refund sales without letting the buyer know. The most common one is duplicated orders where buyers buy 2 or 3 of the same item on 2 or 3 separate orders and you need to know do they need 1, 2 or 3 items,. from now on I am just going to cancel all the orders and forget it as we cannot ask the buyer to confirm and I am not sending 3 items for 2 of them to be refunded by Amazon.

Latest from Amazon:

Important: Amazon Limits How Sellers Can Message Buyers. Sellers are unhappy with how Amazon is now limiting their ability to send important messages to buyers. Amazon began alerting sellers in March that it was changing how they could communicate with buyers. To ensure messaging is only used for critical messages, Amazon has removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.

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Is anyone else dumfounded as to why sellers/competitors are selling items but simply can't be making a profit? Whats the point? Is it their intention just to try and destroy other sellers? The only one it seems to benefit is amazon and their advertising and general fees. Or is simply just bad business sense?

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We are having issue where Amazon are automatically refunding customer for orders. The customers are receiving the goods and requesting a refund, in each case we are seeing that a valid DPD tracking link was uploaded. The item was delivered to the customer or a safe place as they requested and then the customer is requesting a refund and Amazon is giving this automatically.

We have a situation where the customer has the machine (cost us money) and then get a refund 100% costs us more money.

We have tried to contact seller support and get no answers. Has anyone else had this and know how to stop it ?

As even when we report the buyers we are having this rejected and no help from Amazon.

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Identitätsdaten Personalausweis aktualisieren
by Seller_HzanxXYo5GvqU
Amazon replied

Hallo in die Runde,

ich suche seit mindestens 30 Minuten die Möglichkeit, bei meinen Identitätsdaten den Personalausweis zu aktualisieren, weil der alte abgelaufen ist und mein Verkäuferkonto nicht reaktiviert wird... hat jmd ne Idee, wo ich das eintragen kann??

Danke!!

Herzliche Grüße

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Amazon advertising page not working
by Seller_POFMcL7iUxLkS

It has been 7 days now, I am unable to get access in amazon Advertising Panel. When i click on Campaign manager in advertising section there is an error showing ' this page is not working right now. Advertising.amazon.in redirected you too many times. Try deleting your cookies '. I have tried each steps recommended by seller support but nothing working. I have changed my Computer/Laptop many times to get login and also changed my Data Service provider service but nothing working. I am unable to check my campaigns. Even I am unable to get access in advertisement help centre. Whenever i click on store name then country there is nothing showing to get help from Advertisement support team. I am stressed now, I am getting loss due to this not getting order due to advertisement stopped. Please help me. I am sure there is a technical issue from your side. So, please help me.

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The FBA ghost from the past is still haunting me.

One of my units was lost. I could not create removal order as it refused to show on the system. Seller support did what they are best at, as usual waving a dismissive hand and shutting down cases.

It was found in Germany day before. (I never sent or sold in Germany, so this is a clear case of wrongfully routing my unit to Germany)

Yesterday they just disposed it.

It was a sellable unit.

They even had the nerve to write to me claiming that I requested disposal.

Needless to add, they have also promptly set a disposal fee against my account.

Now I guarantee what will happen. Seller support, me and UK management will go round and round in a merry-go-round for a few weeks, with callous seller support shutting down case posting some script they would blindly copy and paste, eager to clock up numbers. And me like a dog chasing the bone. UK seller escalations would be in deep slumber because their role on amazon requires them to do nothing, in my experience. Well I have had experience of seller escalations calling me on phone, threatening me to remove negative feedback, so i suppose they wake up from their slumber to abuse sellers but not to investigate why they received a negative feedback to begin with.

Then after all this merry-go-round, I would have reached my wits end and eventually I will write to our respected CEO sat at their headquarters who would solve the case and offer me my full reimbursement.

I shall update it here, just to demonstrate how right I am.

You would also see a time-line of events of this drama.

As of now, I have opened a case, today. 11177226342 the 5th June 2025 and asked for a full refund. I have forgotten to claw back my disposal fee, which I would soon, afterall I will be in the merry-go-round for the next few weeks.

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