PPC for Parent or Child


#1

Hello

I am setting up a PPC Campaign and wondering if I just run it on the Parent ASIN as it is linked to all the variants or do I list all the ASINs for this product. The only difference is color between the products.

Thanks
Ian


#2

Hi

Did you work this one out, as I was wondering the same thing.


#3

Hi,
Where a product has multiple variations (parent-child relationship), only the variation (child product) is eligible for advertising

https://sellercentral-europe.amazon.com/gp/help/help.html/?itemID=GS529693F2TCM93T&ref_=xx_GS529693F2TCM93T_a_r6_cont_sgsearch


#4

Thank you…leaning everyday


#5

It works with one child as they are all linked although I put them all on the same campaign I was initially worried they may compete against each other and cost more but that wasn’t the case, it also means you can track the add spend on each variant


#6

Have you posted on the wrong thread?


#7

No I just noticed when I clicked on my notifications that you had asked me something on this thread and I hadn’t responded


#8

Hi
Yes, sorry i realised that afterwards , i thought you meant to post of your lastest…its the time of night i think