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JUST RECEIVED THIS FROM AMAZON:

We've noticed you have recently sent a Critical Message via the Buyer Seller Messaging Platform using [Important] in the subject line.

If you continue to send Critical Messages after 04-25-2025 they will be subject to Buyer's opt-out preferences and may not be delivered.

The recommended alternative for Critical Messaging is to use one of our templates found on the Contact Buyer Page in Seller Central or via API in order to proactively communicate with your customers.

Kind regards,

Amazon.co.uk

= =

Amazon making it even more difficult again to contact THEIR customers!

It would be great if the government could clarify, if the customer is Amazon's, then fair enough, and that means no legal liability from us as Sellers, as Amazon would be our customer. However, if we are still supposed to look after the end-user Buyer as being the customer of the SELLER, then there should be no reason why we cannot contact them with important matters.

I understand no marketing messages. Most Buyers have never opted out of important messages, Amazon automatically opts them out as if it is Marketing.

Amazon want Sellers to resolve issues for Buyers, eg a new manual required, how to return an item, etc. Then stops the Seller helping that Buyer. If Amazon really wanted the best for the Buyer, then they need to alter many policies, including this one.

Any thoughts?

@Seller_z3k8APxGfbQEK

Since last week, my Valid Tracking Rate (VTR) has been negatively impacted without a valid reason. I have consistently dispatched orders and uploaded tracking numbers for years. Recently, I discovered that delivered packages are being flagged as impacting my VTR. I have meticulously verified the tracking numbers and selected shipping services, and I cannot find any discrepancies. My VTR, which was consistently 100%, has now dropped to 47%.

I have contacted Seller Support multiple times. They are repeatedly accusing me of uploading tracking numbers after delivery, which is untrue and illogical. The declining VTR is severely affecting my sales. However, Amazon Seller Support continues to close my cases with the response that I am providing a poor customer experience by uploading tracking numbers post-delivery. This response is incorrect.

I am questioning whether Seller Support is genuinely supporting sellers or simply providing dismissive responses to avoid further contact.

I urgently need assistance to resolve this issue. How can I escalate this problem and report the Seller Support team for neglecting my case and providing inaccurate information instead of offering a solution? Please advise me on the appropriate steps to take.

My sales are non-existent, coming into my selling season, looks like i will have to use Amazon ads to boost sales?

Is it worth it? any help please

please can someone help all

My listings images almost more than 600 inventory listings images have been deleted. And parent asin and child asin a have been separated from each other. Is there a glitch? Can someone tag the mods here.

Hi,

We are using Yodel via Whistl for VTR through the 'Xpress Mini' service. We have been told by Amazon to put the courier as 'Yodel' then service 'other' then 'Xpress Mini'.

We have been doing this, and adding the Yodel tracking number but every single order is being flagged by VTR.

We have opened a case with Amazon who have said that they cannot advise what to put in the boxes.

Is anyone else using this service? If so, what are you putting in the boxes to adhere with the VTR policy?

We are currently at 0% and trying to comply, but it is difficult when the creators of the policy don't even know how to comply.

Any help greatly appreciated.

Side note: Selling on Amazon for nearly 20 years, has it really come to this?

Hi I have just started using Amazon Buy shipping and send Royal Mail 2nd class Large letters and parcels. When I was sending Royal mail click and drop I used to get a 21 digit delivery confirmation number which I could check if they had been delivered. However the postage labels generated by Amazon buy shipping do not display the 21 digit code. Is there somewhere I can see this code or does Amazon buy shipping not generate one for Royal Mail @nd class large letters and parcels. Postage labels generated when using CRL48 service do diaplsy the 21 digit code at the bottom of the label.

Any help of suggestions would be appreciated

Hi all, I am opening this topic to warn every seller not to ever work with VAT agent company called Singularity. After Amazon ceased Amazon VAT services, we transitioned from TBA to Singularity and Singularity has not been filing our returns for multiple EU countries including Germany, Italy, France and Czech Republic. My correspondent Sagar Manjal has ceased communication all together and they stopped responding back to my emails. Even when they did, there was such a high turn over, each of my emails used to be answered by someone else as the previous suport agent had already quited the company. I am not sure how this company is still in Amazon partnered network. We are likely to receive fines from tax authorities and this is all because Singularity's fault. I appreciate if fellow sellers come here and share their own stories with VAT agents. Thank you.

I know there are various topics regarding this issue, but we have experienced higher return rates recently, and I wonder if it's the same for other sellers. The problem is that items damaged in transit are classified as customer damaged, and Amazon forces us to take this burden even if they should, according to their policies. We knew this problem and accepted the fact that we would take this hit as a cost of doing business here. However, the return rate started to reach 10% of our sales, which means all our profit will vanish soon, and it will become meaningless to sell on Amazon.

I have contacted seller support for various problems before, and I know that I will probably get no satisfying response in return. What can I do to get reimbursement for these misclassifications?

Amazon, why do you keep sending emails to customers warning that their order "may be lost" when it’s simply sent via Royal Mail 2nd Class Letter—which, as you well know, has no tracking?

We buy the labels directly from Amazon, so why isn't that enough? Instead, these unnecessary warnings encourage fraudulent buyers to exploit the system and claim free refunds. The worst part? Many of these cases could be avoided if Amazon stopped undermining its own shipping methods.

When this happens, we’re left dealing with the mess—showing customers the label, hoping they realise their item is still on its way, and then filing Royal Mail compensation claims when necessary.

For context: on our own website, non-delivery rates are about 1 in 2,000 orders. On Amazon? More like 1 in 75. That speaks volumes about the level of buyer abuse happening on this platform.

Amazon, it’s time to fix your system instead of making it easier for scammers to exploit honest sellers.