Repeatedly getting "Campaign paused or suspended: Your ad has been suspended as it does not satisfy ad policy requirements."

#1

I have had a Sponsored Products ad running for months.

Recently, in the beginning of December, it stopped delivering…I waited a couple of days, then dug into it…while there is no indication of this at the campaign or ad group level, once I got to ads level, I saw

Campaign paused or suspended: Your ad has been suspended as it does not satisfy ad policy requirements.

Having gone through Amazon ad policy, I saw no violations, so I contacted Amazon ad support. After the usual “transfer to specialized team” etc, in about 3 days, they contacted me saying no violation has been found and they will reinstate the ad/ASIN within 24 hours, which they did.

Since then, no changes have been made to the ASIN.

But just a couple of days after their “thourough review” found “no violations”, I am seeing the ads stopped with the same message again

Campaign paused or suspended: Your ad has been suspended as it does not satisfy ad policy requirements.

This is making me paranoid. I feel like maybe some competitor is maliciously reporting my compliant ads as violating guidelines just to stymie our holiday sales. And Amazon, instead of first investigating the report, first suspends the ad, and then (and only upon my request) investigates it, all the while my ad is suspended, and each time I lose at least 3 days worth of sales, if I am vigilant.

Is this even possible? Is there even a mechanism for sellers or customers to “report” ads for violations?

What can we do to ensure this doesn’t happen again, at least during the holiday season? Or at least minimize the chances of this happening?

#2

Found this

’ POTENTIAL REASONS FOR PAUSING OR TERMINATING A CAMPAIGN INCLUDE:

  • Running out of inventory (stockout)
  • Losing the Buy Box to a competitor or hijacker
  • Billing issues (e.g. expired credit card)
  • CPC bids are too low, keywords aren’t relevant, or ad targeting that is too narrow
  • Budget for the campaign is too low
#3

None of these apply.

I just found a hidden page


and on this the “Suspension reasons” given is “Products that may be used for questionable, or potentially illegal or dangerous activities are not allowed.”

We sell toys, so this is definitely not applicable.
What’s more, the same reason was given when the same ad was suspended in the beginning of December.
After, what Amazon itself calls a “thorough review” by its “specialized team”, Amazon found “no violations”.
No changes have been made to the ASIN.
And now it’s the same thing again.

This is strengthening my belief that some competitor is maliciously reporting my compliant ads as violating guidelines just to stymie our holiday sales. Is there a mechanism for sellers or customers to “report” ads for violations/abuse/spam?

#4

Hi Glitterify Me,

I think the bots may be picking up on your own description that are on your products.

non-cosmetic grade glitter, and non-approved glue, which can be dangerous, especially for the delicate skin of children. These “cheap” products could contain toxins or allergens, or have rough or ragged edges, which are very harmful.

#5

That would indeed be funny as it would imply that Amazon thinks dangerous products say “dangrous” in their description :joy:

And yet, I wouldn’t put it past them :roll_eyes:

So, will see if changing this helps any…

#6

can you not spin the text the other way round. and say what your product does include (rather than the nasties it doesnt).
for example
Cosmetic grade glitter (dont accept anything else)
approved glue suitable for all skin types including delicate skin (children included)
no toxins or known allergens

closed #7

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