Seller University free videos: Watch and learn at your own pace with our advertising videos


Whether you’re learning how to create your first ad campaign or want tips for developing your brand on Amazon, your advertising needs are unique to you.

Our collection of short, instructional videos on Seller University helps address them all and are designed to help you. Reach the next stage of your advertising. All free of cost, and available for every experience level—some, a lot, or none at all yet.

You can watch the videos at your own convenience.

Introduction to sponsored products

Create your first sponsored products campaign

Keyword match type

Understanding your metrics

What are Sponsored Brands

Create your store

Introduction to sponsered display

Increasing consideration in the shopping journey with sponsored ads

Building awareness in the shopping journey on Amazon

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