Should I bid for a search term when I'm top anyway


I’m new to selling on Amazon and PPC. I am wondering, is it worth bidding on a keyword for a PPC campaign when my product is top of the organic search results for that term? I realise that if I don’t, there is a chance that the customer could click the top sponsored advert and ignore mine on the third line, but given my superior reviews and lower price, I don’t think this is a huge risk, but I’m wondering if there is anything else to consider? I am just trying to avoid paying for clicks if the customer would buy organically anyway (because it’s a low cost item, the 90p or so per ad click is fairly significant). TIA

closed #2

This topic was automatically closed 180 days after the last reply. New replies are no longer allowed.