Should I use variations or separate listings?



Tried searching the forum but didn’t find much…

I sell a product with 16 variations (4 x sizes, 4 x colours). I run PPC but for a Sponsored Product campaign, my understanding is that it will only ever show one of my child products at a time. If I split the product into 4 listings (i.e. a separate listing for each colour), then am I right that I could get more exposure with more Sponsored Product results?

Has anyone tried this or have any recommendations for/against doing this? I realise the downside is I will have fewer reviews per listing as they will be split.

Is it easy to split the current product up into separate products? Is it easy to re-combine them if I decide it didn’t work and I want to revert?

Thanks in advance,


No, PPC can show any of the variations you want to promote.


Yeh it can show any of the 16, but only one at any time.


No, I have multiple variations sponsored and showing up.


Hmm that doesn’t happen for me. I have multiple variations showing, but only one is Sponsored, the rest are organic results. I have a Sponsored Display banner campaign and a Sponsored Brand Video campaign, so it is possible for me to see my product 3 times: once in Sponsored Product, once in Sponsored Brand Banner and once in Sponsored Brand Video. But within any single Sponsored Product campaign, I never see multiple of my variations each with a sponsored product ad. I don’t understand how you are able to get this. Can you show me a screenshot?

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