Slow sales in evening


I usually sell pretty consistently during the day, but for the last week or so, i have seen a decline in sales in specifically in the evening, post 6pm I stop selling. I do a search for the keywords that i target for and i see that i am ranked well for them, so i cant understand why this is happenning.
Does anyone have experience in this or do they have any ideas as why this could be happenning.


We are normally busier of an evening but we have noticed that we aren’t getting many evening sales at the moment. We do know what TV programmes our target market watches from the patterns we have had over the past few years. We are wondering if they also watch ‘Love Island’ now. It could also just be the time of year as our items are not necessities.


Totally thesame for me. Sales stop after 7-8 pm