Spring Deals 2021 Deals windows now open


The Lightning Deals and 7-Day Deals submission window for Spring Deals 2021 is now open. The event will run from Monday, March 22, 2021 to Wednesday, March 31, 2021 across the European Amazon stores (UK, DE, FR, IT, ES, TR, SE and NL).

The deadline for submissions is Sunday, March 14, 2021, so submit your deals now for a chance to have the deal considered for this event. Note that you can run your 7-Day deals only every other week and Lightning Deals once per week. Lightning Deals and 7-Day Deals cannot run in the same week.

How to submit your offers:

  • Go to the Deal Dashboard
  • Select Create a new Deal
  • Choose Lightning Deal or 7-Day Deal as type/duration filter
  • Select a product among your recommendations
  • Enter the Schedule and choose ‘Continue’

We recommend you create deals with the following criteria:

  • 15% off current site price
  • The lowest price in the last 30 days
  • New condition
  • Prime Eligible
  • Products that have 3.0-star rating or higher
  • Images that match the style guide

We are looking forward to seeing your best Lightning Deals and 7-Day Deals that offer the most delight to our customers during this unique shopping event.

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