Variation listing vs singular listings - which is better


I am about to list many new products, most of them from GARDEN/OUTDOOR category (flower pots, garden accessories etc).
we sell entire series of products, for instance pots - 10 colours and 5 sizes.

Would it be better to list them in parent/child variation to drive traffic through one listing or maybe create individual listings (+ adequate description/bullet point about other colours available) to have many search results?

I’ve listed about 1500 items in variations and separately, but so far I can’t say which one is better (sales and traffic is not big enough to draw conclusions) .

Do you have any experience saying “yes, this one is better”




We’ve only listed jewellery (rings) with a variation for sizes, not colourways so cannot advise if you get an uplift in sales by creating a variant.

But as a buyer, I prefer a variation listing so I can see all options on the one listing, rather than having to search for individual colours. And yes, it has prompted me to buy the same item in different colours.

As each of your variants needs its own EAN, description, image etc, why not try it as a parent/child variant to begin with, see how it goes, and revert them all to stand-alone items if need be?



thank you for your reply.
As client I prefer variation listing as well, but key factor in this case is " does variation listing have better visibility than singular listings".

I have already tried converting singular listings into variations (opposite as well) but as I said earlier, I am not able to determine whether it helped or not.

Why so few merchandisers list their items in variations (not only amazon but other services too). It is not hard to list parent-child listing, maybe there is some other reason?



Would there also not be more sessions that did not result in a sale?


I can’t be sure but I would imagine that the variation listing would appear higher in searches as there would be more sales in total rather than the individual listings.

closed #6