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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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@Seller_fgtTzyHQfOM1x hi i need help as i cna see you help somebody with same problem i send invocies of supplier and i notice after check status and had no email from amazon saying We completed our evaluation of your submission. We do not have enough information to remove the violation at this time.

i need help what i have miss as i had no email

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2 replies
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Variation by Gender and Model
by Seller_JdV9Aoe4027WV

I am new to sales and I am confused about product variations. I print t-shirts and I have several models of teddy bears for example. How can I add model variations? Should I add a new product for each model? And the second question is how do I add all genders to the same product (men woman girl boy)? Thanks

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Change product brand name generic to brand name
by Seller_HJZZpg5GdazXj
Amazon replied

We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?

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14 replies
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Royal Mail Tracked Delivery What's the point?
by Seller_HHpn9PXML3rLc

Is there any point using Royal Mail Tracked anymore with end to end tracking and a delivery photograph confirmation when even if the item is confirmed as delivered a buyer can just obtain a refund by simply opening an A to Z Claim.

Two orders in the last 2 days have been refunded after A to Z claims have been opened by buyers 'claiming' not to have received their orders where online tracking clearly confirms delivery.

Amazon's response -

The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate.

So we have provided sufficient information that proves the item has been received but the customer keeps the goods and also gets a refund, bonus though our ODR is NO!

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I understand that listing products using information from third-party online suppliers without proper documentation was a mistake and unintentional. Although the products listed were authentic and accurately described, I now fully understand Amazon’s policies and acknowledge the importance of complying with them. I have already deleted all affected ASINs that were created by me, along with any other potentially suspicious listings

Kindly help me to reactivate the account...

last submitted POA is,

Escalation Plan of Action for Amazon Account Deactivation – Misbranding & Product Authenticity Violation

Subject: Appeal – Request for Leniency and Reconsideration

I am writing to appeal the suspension of my Amazon.UK seller account. My name is Weerapperumachchi Athukoralage Don Nadun Priyamantha, and I want to explain the situation clearly and honestly. My Amazon.US seller account was also deactivated due to suspension of my Amazon.UK seller account. I sourced original branded products, not counterfeit items. My goal was always to sell genuine brand products, not generic ones. However, due to my lack of understanding at that time, I mistakenly listed branded products under generic ASINs and used the brand’s images, which I now realize was against Amazon’s policies. 

1. Root Cause of the Issue

My Amazon UK seller account was deactivated due to misbranding and suspected product authenticity violations linked to the following ASINs:

- B0F2TST1W8 (UNIWA)

- B0F243H83Z (KingDian)

- B0DR5S83YH (SomnAmbulist)

We listed these items under “Generic” branding, but the product images or titles included branded references, which may have misled customers or violated listing policies. Additionally, some product descriptions were sourced from suppliers without adequate verification.This mislabeling triggered Amazon's enforcement systems and raised concerns of infringement.

I was operating a dropshipping model using a logistics and packaging partner, QKsource, based in China because origin of these 3 Brands are Chinese. At the time of listing, I had not yet purchased inventory and was awaiting customer orders from Amazon.UK to source and fulfill the items. No units were sold on Amazon or shipped under these listings. 

Due to a lack of understanding of Amazon’s policy on brand approvals and listing compliance, I failed to secure proper supplier invoices or brand authorization documents prior to listing. The documents submitted previously were only proforma invoices and were rightfully rejected as insufficient.

2. Corrective Actions Taken

- I have permanently deleted the three ASINs in question from my inventory.

- I have ceased all listing activity involving branded items unless I have brand authorization and valid commercial invoices.

-Verified product attributes directly with suppliers to ensure accurate listings and suspended my dropshipping operations through QKsource.

- I have completed Amazon Seller University training on Product Authenticity, Brand Policy, and Listing Standards.

- I have conducted an internal audit and identified all possible non-compliant practices.

3. Preventive Measures Implemented

- I will only list products for which I have complete commercial invoices from verified suppliers.

- I will not list any branded products without Amazon pre-approval and brand owner authorization.

- I have implemented a system to review each listing for image accuracy, branding, and sourcing compliance.

- I have created a checklist and documentation process for every product prior to listing, to ensure Amazon compliance.

- I have stopped speculative listing practices and will only upload products with verifiable and available inventory.

- To ensure full compliance with Amazon’s policies regarding branded products, I have implemented a strict guideline to only list branded items under the brand’s original ASINs, as found on the official Amazon product detail pages. I now verify that any branded item I offer is matched exactly to the brand’s existing ASIN — which is visible on the brand’s own official Amazon listings — to avoid accidental infringement or misrepresentation. I also ensure that no generic or mismatched listings are created, and I cross-check with Amazon’s brand store or catalog to confirm authenticity and listing accuracy.

I now clearly understand that:

● Branded products must be listed under the correct brand ASIN.

● Brand images and names must not be used under a generic listing.

● Invoices must reflect a minimum purchase of 10 units for Amazon verification.

4. Explanation Regarding Documentation

At this stage, I regret that I have no valid commercial invoices or brand authorization documents, as no inventory was procured and never sold any of these products on Amazon. My original listings were made prematurely without understanding Amazon’s strict requirements.

I understand the importance of documentation and acknowledge that this was a serious oversight. I have now learned the risks and consequences of listing products without proof of authenticity or authorization.

5. Request for Leniency and Future Reapplication

I respectfully request that Amazon reconsider my account status based on the following:

- No orders or shipments were made for the affected ASINs

- This was a first-time misbranding policy violation

- I have removed all offending listings and ceased selling activities

- I am committed to following all compliance requirements moving forward

If reinstatement is not possible at this time, I humbly ask Amazon to consider allowing me to reapply in the future after fully preparing a compliant catalog and authorized sourcing strategy.

I value Amazon’s platform and the opportunity it provides. I deeply regret my past mistakes and respectfully request a second chance to demonstrate responsible selling behavior.

Thank you for your time and understanding.

Sincerely,

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A-to-z Guarantee Claims
by Seller_Ub7LwJvywnrm2

HI, I had an A-to-z Guarantee claim this morning. For no reason. Buyer never contacted me asking for a refund or a replacement. So it Just happened out of the Blue for some reason.

It said on my account health page because of the A-to-z Guarantee Claim "Your seller-fulfilled offers are at risk of deactivation"

Although Luckily there was "No Negative Feedback on my profile store front"

This "A-to-Z Guarantee Claim" Has had a massive effect my Amazon Seller Account Health. I have been doing ever so well in the last past couple of weeks until this one has happened. Now Amazon Refunded The Buyer without proper investigating it before hand' and Now I lost out. I am not happy at all. Can anyone help me to resolve the issue in this matter.

0 votes
0 votes
84 views
6 replies
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Amazon Feedback Manager Is Failing Sellers
by Seller_6HXPDZ2n6YG3n

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

7 votes
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16 replies
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In December 2024 I got a violation notice from Amazon Seller Central, but it does not get into the specifics of what the violation is, other than saying that it is a multiple accounts violation. No details are given of what the other account is. Yet I am asked to justify with bills invoices or receipts that the other account is not mine. How can I justify this without not knowing the details of the other account? How can I submit documents for another account which I do not have? This is very bizarre and kafkaesque as no one seems to be on hand to help, and the automated system keeps rejecting my request to reactivate my account. Can someone from Amazon •please* help?

2 votes
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4 replies
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We started using Linnworks back in 2016 on their Free plan, which at the time seemed like a great way to manage our growing e-commerce operation. By 2019, they transitioned us to a paid plan costing around £300/month — a steep increase, but we accepted it because the software handled order management and label printing fairly well.

Fast forward to 2021, and the cost has skyrocketed to an eye-watering £14,323 per year. That’s a nearly 48x increase in just a few years with no matching improvement in value or functionality. It feels like we’re being penalised for growing our business.

To make matters worse, we attempted to use Linnworks to list products on Amazon — a feature that’s advertised — but it simply stopped working. No clear explanation, no real support. We were left in the dark, paying a premium for features that don’t even function properly.

In truth, the only thing Linnworks does reliably is manage orders and print shipping labels. Everything else is either broken, outdated, or not worth the cost. For the price we’re now being charged, we expected a much more robust and versatile platform.

I’ll be actively looking for alternatives that offer better value and transparency. Linnworks has unfortunately become a cautionary tale in our tech stack — good at one thing, but wildly overpriced and underdelivering on the rest.

4 votes
0 votes
636 views
12 replies
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Hi everyone,

We are having an ongoing issue related to the new GPSR (General Product Safety Regulation) requirements. According to the regulation, starting from December 13, 2024, sellers must provide warning and safety information on the detail pages of most non-food consumer products sold in the EU.

Following the instructions from Account Health Support, we uploaded a PDF document under “Compliance Media Content Type: user_guide” as required (fact sheet, installation manual, instructions for use, user guide, user manual, or safety information - in the store’s official language). However, even after successful upload, the compliance issues have not been removed. They still appear on the affected ASINs, with violation dates ranging from December 2024 through June 2025.

We contacted Account Health Support again - one representative told us we also need to upload images showing the warning and safety info, while another said images are optional and we just need to wait. Amazon’s policy states:

“If you want to also provide images of your warning and safety information instead of a document, take the steps on Upload images in Image Manager.”

This suggests that uploading either a document or images is acceptable - not both. So, I’m confused. Why did one support agent say the images are mandatory?

Has anyone else experienced something similar? Is there something I might be missing in the upload process?

Any insight would be appreciated!

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