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This article applies to selling in: United Kingdom

Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product category UPC or EAN Required Exceptions and Exemptions
Consumer Electronics Yes

Home and Garden (including Pets) Yes Exceptions are Seeds & Plants **
Sporting Goods Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Toys and Games Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Books Yes An ISBN, EAN or JAN is required for all books. Sellers who want to list books that do not have an ISBN, EAN or JAN may request an exemption. Learn more.
Beauty Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Lighting Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Clothes, Shoes & Jewellery Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Grocery & Gourmet Food Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Health & Personal Care Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Shoes, Handbags & Sunglasses Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Watches Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Jewellery Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Baby Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
DIY & Tools Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Car & Motorcycle Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Motorcycles Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Computers & Office Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**
Musical Instruments Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialised products.**

* Selling in these product categories requires approval.

** Requests for UPC or EAN exemptions are reviewed and approved by category managers. Sellers must be approved to list products in a category in order to request UPC or EAN exemptions for that category. Generally, sellers must have a selling history on Amazon before they will be considered for an exemption. EAN exemptions cannot be granted for single ASINs sold in product bundles or in bulk. With the exception of “Antiques” products, the condition of an item for which an EAN or UPC exemption is requested must be “New”. Requests for UPC or EAN exemptions can be made by filling in the EAN Exemption form. Click here.

You may also be interested in the Amazon Brand Registry. This is a programme for sellers who manufacture or sell their own branded products. The goal of Amazon Brand Registry is to make it easier for sellers to manage and list their products on Amazon.

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