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This article applies to selling in: United Kingdom

Multi-Channel Fulfilment: Fulfil Orders for your Sales Channels

Amazon Multi-Channel Fulfilment (MCF) fulfils orders for your sales channels at the same delivery speed as Fulfilment by Amazon (FBA). For more information, go to Multi-channel fulfilment, our programme page.

Delivery Speed

Delivery times are calculated from the time that an order ships from our fulfilment centre to when it is delivered to the buyer:

  • 1 business day (Expedited)
  • 3 business days (Standard)

Exporting orders to buyers outside of the UK is currently not available.

For orders placed against hand inventory (inventory that is received and stored in a fulfilment centre), the standard speed orders will ship within two working days and expedited speed orders will ship by the next business day.

Create Orders

Multi-Channel Fulfilment fulfils orders from outside of Amazon, including your own website. You can create MCF orders through our quick order form, bulk order upload or API integrations with providers such as Shopify, ChannelAdvisor, ShipStation and WooCommerce.

Cancel Orders

To cancel an order, click Cancel on the Order details page. If the Cancel button does not appear as an option, contact us. We will try to cancel it for you but cannot guarantee a successful cancellation.

You are not charged for MCF orders that are successfully cancelled before shipping. If some items in an order have already shipped, charges for shipped items will apply.

Unbranded Packaging

The MCF Blank Box Pilot Programme offers sellers the ability to ship sortable MCF orders in unbranded packaging at no additional fee. The packaging materials, including boxes, tape and poly bags, do not contain Amazon branding.

As an MCF seller, you will be automatically enrolled in the programme and we will aim to ship your orders in unbranded packaging. The unbranded packaging will be available for sortable items, which include all non-apparel and footwear that do not exceed 45.72 x 35.56 x 20.32 cm and/or 9 kg. We are actively working to improve our capacities so that all MCF orders are fulfilled with unbranded packaging.

If you already use MCF, you can also review the MCF Performance Report to see the percentage of your MCF orders being shipped with unbranded packaging.


MCF currently does not offer Blank Box services in Europe, and MCF orders ship in Amazon-branded packaging.


You are eligible for reimbursements on your MCF orders if we determine that they have been lost or damaged. Check the status of your existing reimbursements on the Amazon Fulfilled Inventory report or the Payments dashboard.

You are ineligible for reimbursements if you use MCF in either of the following ways:

Additional notes:

  • MCF fulfilment fees cannot be reimbursed. Fulfilment fees are inclusive of pick, pack and ship.

How we calculate reimbursement value

If your item qualifies for a reimbursement, our goal is for the reimbursement amount to match your estimated proceeds from a sale of that item. If we don't have enough information to calculate the estimated sale price of a unit using a comparison of several price indicators, we will assign an estimated sale price based on the price of a comparable product. We may ask you for additional information or documentation to help us determine that value.

Lost Orders

If your order is not delivered within seven days after the estimated delivery date, you are eligible to file for lost reimbursement by contacting Selling Partner Support. You have up to 90 days after the promised delivery date to submit your claim, which must include all three of the following:

  • Order ID
  • Proof of the original non-Amazon order, such as a screenshot of your Shopify order. The order must include the customer's name and address.
  • Proof of refund or replacement provided to the customer, including the customer’s name and address.

The reimbursement amount is calculated according to the FBA lost and damaged inventory reimbursement policy. Amazon reimburses you, not the buyer. It is your responsibility to resolve the issue with the buyer.

Damaged, wrong or missing items

If any items in your order are wrong, missing or damaged in transit to the buyer, you can file for reimbursement by contacting Selling Partner Support. To receive a reimbursement, you must provide photographic proof of the damaged item, wrong items or missing items in the parcel.

When submitting a reimbursement claim for an order that contains damaged, wrong or missing items, you must provide all of the following:

  • Order IDs, ASINs or FNSKUs of the damaged, wrong or missing items, and quantities of each affected item
  • Proof of the original non-Amazon order, such as a screenshot of your Shopify order. The order must include all ASINs and corresponding quantities, as well as the buyer's name and address.
  • Proof of refund or replacement provided to the buyer, including the buyer’s name and address
  • Images of the shipping box or envelope and all shipping labels
  • The following information, depending on the issue:
    • For damaged items, images of the whole item (including the damage), shipping box and all shipping labels. For electronics, such as TVs and printers, include images of the serial and model numbers.
    • For wrong items, images of the incorrectly received item showing the ASIN, FNSKU and LPN sticker. If available, include images of the model number and serial number.
    • For missing items, if available, images of empty product packaging


Items fulfilled through MCF can be returned to Amazon fulfilment centres. You can generate a return merchandise authorisation and track the status of a return by checking your order details page under Orders. For FBA buyer returns, you can track the status in Return reports. For more information, go to the MCF programme page.


You can change the name and text on your packing slip in Multi-Channel Fulfilment settings.

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