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This article applies to selling in: United Kingdom

Multi-Channel Fulfilment: Fulfil orders for your sales channels

Amazon Multi-Channel Fulfilment (MCF) fulfils orders for your sales channels at the same delivery speed as Fulfilment by Amazon (FBA). For more information, go to Multi-channel fulfilment, our programme page.

Delivery speed

Delivery times are calculated from the time an order ships from our fulfilment centre to when it is delivered to the buyer:

  • 1 working day (Expedited)
  • 3 working days (Standard)

Exporting orders to buyers outside of the UK is currently not available.

For orders submitted against on hand inventory (inventory that is received and stored in a fulfilment centre), Standard speed orders will dispatch within two working days and Expedited speed orders will dispatch by the next working day.

Create orders

Multi-Channel Fulfilment (MCF) fulfils orders outside of Amazon, including your own website. You can create MCF orders through our quick order form, bulk order upload or API integrations with providers such as Shopify, ChannelAdvisor, ShipStation and WooCommerce.

A quick order form allows you to place a single deliver or hold older against available FBA inventory by entering your customer's delivery address, items and delivery speed. Multi-Channel Fulfilment bulk orders allows users to create and cancel multiple orders at once by uploading a completed template.

If you select ‘place order’, you will create a ‘deliver’ order that will plan and dispatch within two working days for Standard speed and next working day for Expedited and Priority speeds. Creating a hold order will plan an order, reserving your inventory. The order must be activated on Multi-Channel Fulfilment order details page before the expected dispatch date to dispatch and meet the expected delivery date. If the order is activated after the expected dispatch date, the order will likely be delivered at a later date and may not update the expected delivery date. If the hold order is not activated within two weeks, the order will be cancelled.

Cancel orders

You can cancel any MCF order for up to five minutes after placing the order by clicking on the ‘Cancel’ button in the Order details page.

If you would like to cancel an order after the first five minutes have passed, contact us. We will try to cancel it for you but cannot guarantee successful cancellation.

You are not charged for MCF orders that are successfully cancelled before dispatch. If some items in an order have dispatched, charges for the dispatched items apply.


MCF charges fulfilment fees for domestic orders.


You are eligible for reimbursements on your MCF orders if we determine that they have been lost or damaged. Check the status of your existing reimbursements on the Amazon Fulfilled Inventory report or the Payments report.

You are ineligible for reimbursements if any of the following applies:

Additional notes:

  • MCF fulfilment fees cannot be reimbursed. Fulfilment fees are inclusive of pick, pack and deliver.
  • Proof of your buyer’s delivery address is mandatory (for example, a screenshot of your order or a picture of the delivery label on the package) to receive a reimbursement. You have up to 90 days after the promised delivery date to submit your claim.
  • Reimbursement requests for lost orders must be submitted within 90 days of the promised delivery date to be considered for reimbursement.

Lost orders

If your order is not delivered within seven days after the estimated delivery date, you are eligible to file for lost reimbursement by contacting Selling Partner Support. Orders that are marked as delivered by the carrier are not eligible for reimbursement.

The reimbursement amount is calculated according to the FBA lost and damaged inventory reimbursement policy. Amazon reimburses you, not the buyer. It is your responsibility to resolve the issue with the buyer.

Damaged orders

If your order is damaged in transit to the buyer, you are eligible to file for damaged reimbursement by contacting Selling Partner Support. To receive a reimbursement, you must provide photographic proof of the damaged item or items.


MCF supports returns to Amazon fulfilment centres. You can generate a return merchandise authorisation (RMA) and track the status of a return by checking your Order details page under Orders. For FBA customer returns, you can track the status in the Returns report. Go to MCF programme for more details.


You can change the name and text on your packing slip in Multi-Channel Fulfilment settings.

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