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International Seller Rules for selling in Europe

Before you start selling internationally on any of Amazon's European marketplaces, there are important steps we recommend you to take to ensure a great experience for you and for customers.

Please review our International Sellers Rules set out below, as well as our Seller Services programme policies applicable to the European marketplace you want to list your products on. These rules are in addition to, and in no way limit, other seller obligations pursuant to contract or otherwise. Please make sure you understand and satisfy our rules and policies at any time and for each product you offer.

  1. Respect Local Laws

    We encourage you to familiarise yourself with all applicable local laws including product compliance. It is important that you read and understand our EU Import & Cross-Border Sales information

    • Product requirements
      • Product compliance (e.g. plugs, voltage, toys, pharmaceuticals, cosmetics, food, product documentation, age requirements)
      • Environmental or health and safety requirements (e.g. REACH, CLP, WEEE, RoHS, batteries, packaging)
      • Markings/labelling (e.g. CE, UKCA or UK(NI) marking (as applicable) for low voltage equipment)
      • Please also familiarise yourself with our Restricted Products lists applicable to the marketplace you want to list your products on.
    • Public authority requirements
      • Customs
        Note: You are not authorised to import goods in the name of Amazon or to show Amazon as the declarant, importer of record or consignee!
      • Export controls
      • Reporting obligations (e.g. Intrastat)
      • Taxation: please provide a VAT number and comply with local tax obligations. Here are some useful resources for tax information in Europe:
      • Parallel importation
      • Copyright levies (e.g. on certain reprographic devices)
      • Intellectual property rights: please ensure that you have all intellectual property rights (e.g. patents, trademarks or copyrights) necessary for listing your products in the EU (and/or UK, as the case may be) or selling them cross-border within the EU (and UK, if applicable). Manufacturer’s warranties should be valid in the country you intend to distribute.
  2. Manage Customer Expectations
    • For seller-fulfilled orders shipped from outside the marketplace the product is listed on, you should state the 'shipping from' country in your seller profile.
    • Manage customer expectations by allowing a longer lead time to ship to cover shipping time from the dispatch country.
    • Customers expect the products to be listed in local currency of each marketplace you list your products on. Make sure that your product sales price includes all taxes (incl. any VAT).
  3. Provide Customer Service and Manage Customer Returns
    • Please ensure that you are able to provide general customer service incl. handling customer’s VAT invoice requests in the language of the marketplace you list your products on.
    • For seller-fulfilled products you need to provide a local returns address for each marketplace you list your products on. Alternatively you can also offer your buyers free shipment for customer returns to your home country address.
    • For FBA unit removals you need to provide a returns address in the country of the fulfilment centre to which you send your products unless Amazon explicitly offers an alternative solution. Please note that without a local returns address your products cannot be returned and may need to be disposed without reimbursement to you.

    **Please note that for units fulfilled by Amazon, customer service related to packaging, handling and shipment as well as receiving and processing customer returns are handled by Amazon.

  4. Use Fulfilment By Amazon
    • It is important that you understand that you (or your freight forwarder) will have to be listed as importer/consignee and nominate a customs broker. Also please note that all your goods sent to fulfilment centres need to be sent under “Delivery Duty Paid Destination” freight terms with all relevant import duties, import VAT and other taxes paid by you. Avoid possible rejected shipments and related costs by complying with these terms. Remember: You are also responsible for any charges or claims as well as for arranging re-delivery of goods.
  5. Provide your payment methods
    • Please provide a bank account in one of the countries supported by Amazon. See the current list here. You also need to enter credit card information from a credit card acceptable by Amazon.

Our International Seller Rules are Programme requirements and not intended as legal or tax advice. You are encouraged to consult with a legal counsel or tax adviser if you have questions about the laws and regulations concerning your offer and sale on Amazon’s European marketplaces. The list of UK/EU issues is not exhaustive and the information available at the external links provided has not been prepared, reviewed or approved by Amazon in any way and may be incomplete, inaccurate or out-dated.

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