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This article applies to selling in: United Kingdom


Amazon limits the addition of new sellers in certain categories to ensure a high level of quality so that customers are able to buy with confidence from all sellers on Amazon. In order to sell in the Grocery category, you will have to meet the requirements listed below. While our site-wide selling guidelines still apply, please note the additional requirements for this category.

Seller requirements

  • You must have an inventory of more than one product in this category.
  • You must have a return delivery address in the local country or provide free delivery.
  • You must be able to provide local language support for customer service in the marketplace in which the sale is intended.
  • Your own company website is not required, but it is helpful to use for review during the application process.
  • You must provide acceptable documentation (for example, valid invoices) and other information that we request about the products that you intend to sell.

Product requirements

  • The products that you sell must be new.
  • All products must be intended for sale in the EU and comply with all laws and regulations of the EU (or of the local country).
  • For each product, a valid barcode (product identifier) that is registered and associated with the product is required.
  • All food products offered for sale on an Amazon website must (as a minimum) be labelled in the language of that website. For example, all food products offered for sale on must (at a minimum) be in German.
  • All food products offered for sale on an Amazon website must be intended for sale in the EU and comply with all applicable EU and local laws and regulations, including, but not limited to, food information and labelling regulations (such as Regulation 1169/2011/EC).
    Note: If the manufacturer of your product does not issue product identifiers (EAN, UPC or JAN), you can contact Seller Support to request an exemption or, if you are the brand owner, apply for the Amazon Brand Registry to obtain GCIDs unique to your products.
  • For medicinal products: A valid EU common logo URL that indicates that you are registered to sell medicinal products; refer to the EU Common Logo URL.

Next steps

If you are able to meet all of the requirements listed above, go ahead and upload your products to the inventory.

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