If you are selling in more than one European store, you need to assign browse node IDs to your ASINs for each marketplace. Browse node IDs values will determine where listings appear in the Amazon catalogue. If this information is missing or is incorrect, buyers may have difficulty finding, comparing and purchasing your listings. This could affect your sales on Amazon. The Browse Node Mapping table will help you to identify the right browse node in each European store.
Find the browse node for your ASIN in your local Browse Tree Guide (BTG) and use it to find the equivalent node for other European stores in the browse node mapping table.
Example: You are selling on Amazon.co.uk. You want to sell the following two products on Amazon.de and Amazon.fr:
Use the European browse mapping table to find the corresponding node IDs in Amazon.de and Amazon.fr:
Node root | Node ID | Node Path | Node ID in DE | Node ID in FR | Node ID in IT | Node ID in ES |
---|---|---|---|---|---|---|
uk-apparel | 1730650031 | /Categories/Baby/Baby Boys 0-24m/Hoodies & Tracksuits/Track Jackets | 1981019031 | 465056031 | 1806435031 | 2949304031 |
uk-automotive | 2491835031 | /Products/Motorbikes, Accessories & Parts/Fuel Supply/Tanks | 82799031 | 2429511031 | 2420975031 | 2425183031 |
uk-baby-products | 1840498031 | /Categories/Nursery/Bedding/Bassinet & Cradle Bedding/Mattress Protection | 3969015031 | 3966250031 | 1806625031 | 1909529031 |
uk-computers | 418466031 | /Categories/Computers & Accessories/Accessories/Cables/HDMI Cables | 316968011 | 323708011 | 473317031 | 934068031 |
Use the browse node IDs you found using the European Browse node mapping table in your inventory fields and upload your products on the other European Amazon stores.