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This article applies to selling in: United Kingdom

EU common logo URL

Online sellers of medicinal products are directly affected by the EU Falsified Medicinal Products Directive 2011/62/EU.

The Directive requires all pharmacies and other businesses selling medicinal products to the public online to register in a national list of registered sellers, and to display the EU common logo on the websites offering their medicinal products for sale. In the United Kingdom, this list is maintained by the Medicines and Healthcare products Regulatory Agency (MHRA). The MHRA will make an individualised common logo URL available to you upon successful registration.

The MHRA has invited UK-based sellers to find out more about the common logo registration process using the following link: https://pclportal.mhra.gov.uk.

If you reside in the United Kingdom and sell medicinal products to the public online, you must register with the MHRA. The process for new applications can take up to 90 working days to complete, not including the time taken to provide further information. The MHRA will verify the information provided. For more information, visit: https://www.gov.uk/register-for-the-eu-common-logo.

We’d like to remind you that the sale of medicinal products is only allowed on Amazon.co.uk and Amazon.de. For more information on local regulation, visit the following websites:

If you are established in another EU member state, you must register with the relevant regulatory authority in that member state.

Amazon will add the common logo to the detail pages of medicinal products offered through Amazon.co.uk and Amazon.de once this information has been provided by sellers.

What does this mean for you as a seller of medicinal products on Amazon.co.uk or Amazon.de?


  1. Contact your relevant regulatory authority to enquire as to how you can register as a seller of medicinal products. For UK-based sellers, the relevant authority will be the MHRA. Other regulatory authorities are listed on the following website: http://www.ema.europa.eu/ema/index.jsp?curl=/pages/regulation/general/general_content_000630.jsp
  2. Once registered as a seller of medicinal products, you can provide Amazon with the URL to your entry in the national list by doing the following:
    1. In Seller Central, select Settings, and then click Account Info.
    2. Click Your Seller Profile.
    3. Click Edit for a specific marketplace. (Amazon.co.uk or Amazon.de only)
    4. Enter your URL in the EU Common Logo Register URL field.

    Verify that your URL starts with one of the following domains:

  3. Make sure that all of your medicinal product listings have the attribute ‘medicine_classification’ populated with a value (should not be left empty), so that your products can be linked with the legally required EU common logo.
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