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This article applies to selling in: United Kingdom

Resolve or respond to buyer feedback

If you receive negative feedback, it is important to determine the cause of the problem quickly and to work towards resolving it. Note that the guidelines below apply only to seller feedback, not customer reviews. For specific guidelines about customer reviews, see Customer Reviews.

Resolve buyer feedback

When a buyer posts negative seller feedback in Customer Reviews, we encourage you to contact the buyer individually to resolve the problem. After resolving their concerns, you can ask them to update the negative feedback or remove it from the website. Remember that pressuring or offering incentives to a buyer to remove or modify negative feedback is a violation of our policies.

To contact a buyer about negative feedback:

  1. On the Orders menu, select Manage Orders.
  2. Locate the order that you want to contact the buyer about.
  3. Click the name of the buyer in the Order Details column.
  4. On the Contact Customer page, do the following:
    • From the Subject drop-down menu, choose a subject (for example, Feedback Request).
    • In the Message area, type your message.
    • Use Add attachment for receipts, supporting documents and so on.
  5. Click Send email to send your message to the buyer.

Note: Buyers can remove their feedback on a seller transaction at any time within 60 calendar days from the date they originally left the feedback.

Incorrect feedback

If a buyer makes a mistake when evaluating and submitting feedback, you cannot edit it, but the buyer can delete it. For more information, see Can Amazon remove buyer feedback?.

Respond to buyer feedback

If you work with a buyer to resolve a situation, but the buyer decides not to remove or modify negative feedback, you can choose to post a response on the website, which is displayed on the Amazon website.

Note: Your response will be available for public viewing. Please do not use this as a way to communicate with the buyer.

In your posting, you can explain how you worked to correct the problem. Your response will not change your feedback rating, but other buyers will be able to read your explanation when they see the buyer's feedback.

When replying to negative feedback, keep your comments brief and professional. Even if the buyer comment is not courteous, replying in a similar manner can backfire and reflect badly on you.


  1. In Seller Central, click Feedback under the Performance header.
  2. Click the Order ID of the Feedback that you want to reply.
  3. Click on Respond to Feedback in the Manage feedback section.
  4. Enter your response.
  5. Click Submit.

After submitting your response, you cannot edit it, but you can delete it. If you delete your response, you cannot submit a second response. In addition, if a buyer removes or modifies their feedback, your response is also removed, and you can submit a new response.

To remove your response:

  1. In Seller Central, click Feedback under the Performance header.
  2. Click the Order ID of the Feedback containing your response.
  3. Find the comment you want to remove and click Request Removal.
  4. Click Request Removal again to confirm, or click Cancel to cancel your request.

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