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This article applies to selling in: United Kingdom

Change login settings

To change your account email address and password, follow these steps:


  1. In your seller account, select Settings and click Login Settings.
  2. In the Password Settings area, click Edit.
  3. In the Email Address field, type the email address you want to use.
  4. In the New Password field, type your new password.
  5. In the Re-enter Password field, re-type your new password.
  6. Click Submit to save your changes.

If you have two-step verification enabled, you might be required to enter a security code to make changes to your Advanced Security Settings. Find out more about Two-Step Verification.

Note: If you use XML or AMTU to integrate with Seller Central, you must also update your email address and password for those transmissions so they will continue to work properly.

How to set up your security questions and answers

Security questions are an additional way for Amazon to verify your identity. We will present security questions only when circumstances call for an extra level of identity verification.

To register your security questions and answers, follow these steps:


  1. Open your Seller Central Login Settings page.
  2. Click the Change button in the Security Questions section.
  3. Select a question and enter your answer to that question. Repeat with different questions and answers for Questions 2 and 3.
  4. Enter your password and click Update.

Tips to help you choose good security questions and answers:

  • Choose questions that only you know the answer to and that are not associated with your password.
  • Choose answers that are memorable, but not easy to guess or research.

Tips for keeping your security questions and answers secure:

  • Never tell anyone your security questions and answers, and do not write them down.
  • Never send your security questions or answers through email.
  • Never reply to email enquiries about your security questions and answers, even if the message looks authentic.
  • Periodically change your security questions and answers.

How to fix an error

If you get an error message for your answer to a security question, the answer you entered does not match the answer you registered for that question. Please try again, making sure of the following:

  • Do not add extra spaces. (Copy/paste sometimes adds extra spaces).
  • Use upper- and lower-case letters exactly as you did when you registered your answer.

If you are still unable to log in to Seller Central, click the Forgot the answer to your security question? link on the Security Questions page to contact us for assistance.

See also

Choose a Strong Password

Security questions are a supplemental way for Amazon to verify your identity. We will present security questions only when circumstances call for an extra level of identity verification.

How to set up your security questions and answers

To register your security questions and answers, go to Seller Central > Settings > Login Settings and click the "Change" button to the right of Security Questions.

  1. Select a question from the drop-down menu for Question 1 and enter your answer to that question in the field below. Repeat with different questions and answers for Question 2 and Question 3.
  2. Type your password in the Enter Password field.
    Note: If you enter the wrong password, you will be logged off as a security precaution.
  3. Click the "Submit" button.

Tips to help you choose good security questions and answers:

  • Choose questions that only you know the answer to and that are not associated with your password.
  • Choose answers that are memorable, but not easy to guess or research.

Tips for keeping your security questions and answers secure:

  • Never tell anyone your security questions and answers, and do not write them down.
  • Never send your security questions or answers through e-mail.
  • Never reply to e-mail inquiries about your security questions and answers, even if the message looks authentic.
  • Periodically change your security questions and answers.

How to fix an error

If you get an error message for your answer to a security question, the answer you entered does not match the answer you registered for that question. Please try again, making sure of the following:

  • Don't add extra spaces. (Copy and paste sometimes adds extra spaces.)
  • Use upper- and lower-case letters exactly as you did when you registered your answer.

To change your account e-mail address and password, follow these steps:

  1. In you seller account, select the Settings tab and click Login Settings.
  2. In the Password Settings area, click the Change button.
  3. In the Email Address field, type the e-mail address you want to use.
  4. In the New Password field, type your new password.
  5. In the Re-enter Password field, re-type your new password.
  6. Click Submit to save your changes.
Note: If you use XML or AMTU to integrate with Amazon, you must also update your e-mail address and password for those transmissions so they will continue to work properly.

To change your security questions, follow these steps:

  1. In you seller account, select the Settings tab and click Login Settings.
  2. In the Security Questions area, click the Change button.
  3. For Questions 1, 2, and 3, select a question from the drop-down lists and provide an answer for each question.
  4. Enter your password in the Password field.
  5. Click Submit to save your changes.
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