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This article applies to selling in: United Kingdom

Product image requirements

Every product on Amazon needs one or more product images. The primary image of your product is called the "MAIN". The MAIN image displays for a product in the search results and browse pages, and is the first image that customers see on product detail pages.

Images are very important to customers, so quality matters. Choose images that are clear, easy to understand, information-rich and attractively presented.

Note: All image standards listed on this page apply as a base-level requirement. You will find a comprehensive list of Amazon's image standards specific to your product category in the corresponding category style guides. Please read carefully, as the images that you upload to Amazon must conform with these requirements.
Important: In case of overlaps or conflicts, the guidelines of each category takes precedence. We reserve the right to remove images that do not meet our image standards. You must always ensure that you have the necessary rights for the images that you submit.

General image standards

You will find a comprehensive list of all of Amazon's image standards specific to your product category in the corresponding category style guides. Please read them carefully as images that you upload to Amazon must conform with these requirements. Note that in the case of overlaps or conflicts, the guideline of each category takes precedence.

  • Images must accurately represent the product and only show the product that is for sale.
  • The product and all its features must be clearly visible.
  • MAIN images should have a pure white background (pure white blends in with the Amazon search and product detail pages – RGB colour values of 255, 255, 255).
  • MAIN images must be professional photographs of the actual product (graphics, illustrations, mock-ups or placeholders are not allowed). They must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks or inset images.
  • Images must match the product title.
  • Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest that your file can be is 500 pixels on its longest side.
  • Images must not exceed 10,000 pixels on the longest side.
  • Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.
  • Our servers do not support animated gifs.
  • Images must not contain nudity or be sexually suggestive.

Prohibited for MAIN image standards in all product categories

  • Product images should not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA or the Amazon Smile design.
  • Product images should not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, "Amazon's Choice", "Premium Choice,", "Amazon Alexa,", "Works with Amazon Alexa", "Best Seller" or "Top Seller". Refer to trademark usage guidelines for more details.
  • Nudity or sexually suggestive images.
  • Images of kids and baby underwear or swimwear that have been photographed on a model.
  • Product images should not be Blurry, pixelated or have jagged edges.
  • Product that occupies less than 85% of frame on limiting dimension of longest side.

Additional prohibited specifications for MAIN images in clothing, clothing accessories, shoes and handbags, luggage and jewellery

  • Images with a non-pure white background (RGB less than 255)
  • Text, logos, borders, colour blocks, watermarks or other graphics over the top of a product or in the background
  • Multiple images of the same single product
  • Images with part of the product for sale cropped by a frame edge with the exception of jewellery (specifically necklaces)
  • Excessive internal or external propping that covers/surrounds product or causes confusion to product for sale
  • Models that are sitting, kneeling, leaning or lying down (models must be standing)
  • Images with product in packaging or brand or swing tags, except for stockings or socks
  • Visible mannequins, except for stockings or socks
  • People in the main image/product on model with the exception of adult clothing

Additional images

MAIN images should be supplemented with additional images showing different sides of a product, the product in use or details that are not visible on the MAIN image. Follow the image standards listed above to maintain the quality and consistency across all your product images.

If you are creating your own images, you may find our self-service imaging products or photography videos useful.

Image examples: prohibited specifications of MAIN image

  • The image must be on a pure white background.

    Acceptable Unacceptable





  • Image must not contain text, logos, borders, colour blocks, watermarks or other graphics over the top of a product or in the background.

    Acceptable Unacceptable
  • Main image must not include multiple images of the same single product.

    Acceptable Unacceptable
  • Product must occupy at least 85% of frame on limiting dimension of longest side.

    Acceptable Unacceptable



  • Images must not be blurry, pixelated or have jagged edges.

    Acceptable Unacceptable





  • People must not be featured in the main image with the exception of adult clothing.

    Acceptable Unacceptable





Image examples: additional prohibited specifications for MAIN images in clothing, clothing accessories, shoes and bags, handbags, luggage and jewellery

  • Images must not allow product for sale to be cropped by a frame edge with the exception of jewellery (specifically necklaces).

    Acceptable Unacceptable



  • Images must not have excessive internal or external propping that covers or surrounds product or causes confusion to product for sale.

    Acceptable Unacceptable
  • Models that are sitting, kneeling, leaning or lying down (models must be standing) with the exception of babies.

    Acceptable Unacceptable





  • Images with product in packaging or brand or swing tags, except for stockings or socks.

    Acceptable Unacceptable



  • Visible mannequins, except for stockings or socks.

    Acceptable Unacceptable
  • Images of kids and baby underwear or swimwear that are photographed on a model.

    Acceptable Unacceptable

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